Is This Innovative Entertainment Startup the Future of British Theatre?

1 min read

Key Takeaways

  • Sherman Theatrical Entertainment is a London-based start-up, founded in 2021 contributing to media and entertainment, music, publishing and theatre industries.
  • The company’s innovation comes from mixing traditional theatrical storytelling with modern production techniques and music publishing.
  • With a rich foundation rooted in the Sherman Family’s legacy of film song scores, Sherman Theatrical Entertainment is poised to redefine the future of British theatre.

In the thriving entertainment industry resides a new gem, Sherman Theatrical Entertainment. This London-based startup, founded by creatives Robert J. Sherman, Bret Goldin, and Andrew Kaplan, has set its sights on revolutionising the world of theatrical production and music publishing. Carrying forward a century-old legacy from the Sherman family, known for their iconic film song scores including Mary Poppins and Chitty Chitty Bang Bang, the company has a firm foundation to build upon.

Sherman Theatrical Entertainment is stirring the stage with its unique approach to storytelling, combining traditional means with modern sensibilities. Through this pioneering approach, it seeks to redefine the way audiences perceive and consume theatre.

What truly distinguishes Sherman Theatrical Entertainment is their innovative approach to fusing established, nostalgic narratives with fresh production methods. This potent blend ensures that while audiences feel a sense of familiarity and comfort, they are simultaneously treated to a fresh, exciting theatrical experience. The founders’ rich history and expertise in theatre combined with a forward-thinking mindset underscores Sherman as a beacon of innovation.

Another unique feature of this startup is their branching into music publishing – a crucial and often overlooked aspect of theatre. By housing music publishing within their company, the team can ensure a seamless integration of story and song, thus delivering a comprehensive, engaging production to the audience.

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With its contemporary approach to a traditional medium, Sherman Theatrical Entertainment is poised to redefine theatrical experience in the UK, and potentially, on global stages. Employing disruptive yet empathetic narratives accompanied by entrancing scores, the company is paving the way for an exhilarating future of British theatre.

Join Sherman Theatrical Entertainment as they pioneer this thrilling journey by following them on their socials: Twitter, LinkedIn and Website.


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