Can Innovative Outdoor Advertising Improve Urban Air Quality and Public Health?

1 min read

Key Takeaways:

  • Pluvo, a B2B hardware-as-a-service company, integrates outdoor advertising with air filtration system.
  • This London-based company is contributing to smart cities by monitoring and removing air pollution and viruses using their innovative totems.
  • Pluvo capitalises on the Out-Of-Home Advertising space, offering landowners a way to generate advertising revenue while improving air quality.
  • The future of the startup looks promising, with urban development policies prioritising environmental sustainability.

The CleanTech industry has taken a substantial leap forward with the introduction of Pluvo, a London-based startup company. Uniquely positioned in the intersection of outdoor advertising, pollution control, public transportation, and clean technology, Pluvo, with their innovative advertising totems are taking a step towards not just smarter advertising, but smarter cities too.

Established on the premise that urban air quality and public health can be improved through innovative means, Pluvo’s hardware-as-a-service (HaaS) offers more than just a unique exposure to brands. It is about recreating urban spaces into healthier environments and generating valuable air quality data for further improvements.

In a world where outdoor advertising is often criticised for contributing to visual noise, Pluvo provides a fresh take by fusing their advertisement totems with much-needed air filtration technology. Pluvo Columns not only garner the attention of passers-by but proactively monitor and tackle air pollution. By so doing, Pluvo positions itself as a problem-solver in the realm of pollution control while offering sustainable and eco-friendly advertising solutions.

Pluvo’s product does not only serve advertisers, but it provides benefits for landowners as well. They are given the opportunity to generate recurring advertising revenue and provide healthier spaces for employees and the public alike. Furthermore, the air quality data gathered can be used to facilitate future urban planning and policy making.

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Looking ahead, the future for Pluvo seems promising. Urban development policies worldwide are increasingly leaning towards environmental sustainability as a core principle. Pluvo, with its pioneering concept of combining advertising and clean tech, is not just preparing to thrive in this new world, but actively shaping it.

To follow the journey of this trail-blazing startup, visit their website here or follow them on LinkedIn. With Pluvo, the sky’s certainly not the limit—it’s just the beginning.


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