Is This London-Based Platform Revolutionising B2B CRM and Lead Generation?

1 min read

Key Takeaways:

  • Newson is a B2B CRM and lead generation startup based in London.
  • It offers a consistent, repeatable, and scalable lead generation product and meeting bookings as a service.
  • The platform aims to revolutionize CRM and lead generation by growing business relationships with ideal customers, and boosting client reach and overall sales.

In the heart of London, a startup known as Newson is challenging the norms of B2B customer relationship management (CRM) and lead generation. It aims to deliver a unique and efficient approach to these vital aspects of any business–generating quality leads and managing customer relationships. Founded by James Foster and Will Brooks, Newson combines the robustness of a sales engagement CRM tool with the efficacy of providing generated leads and appointments, and converting sales.

The company’s goal is to offer B2B companies a consistent, repeatable, and scalable means of increasing their customer base, thereby optimising their sales operations. The essence of Newson’s operations is hinged on growing businesses by providing a service that promotes the cultivation of relationships with ideal customers, while expanding the client’s reach.

What sets Newson apart in the crowded CRM and lead generation market is their unique approach to providing a robust lead generation product alongside a sales engagement CRM tool. This combination removes the burden of managing and cultivating leads from the companies, leaving them with the primary task of closing the deals. Newson’s platform is built to facilitate consistency and ease of use. It ensures that companies do not need to start from scratch every time they need new leads, thus improving the efficiency of their sales processes.

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In addition to this, Newson offers to book meetings as a service, which means that businesses can focus on their core operations and let Newson handle their appointment bookings. This broad-spectrum provision of services, which encapsulates every necessary stage from lead generation to sales conversion, distinguishes Newson from many other platforms in its industry.

The future of CRM and lead generation markets is promising, and Newson seems well positioned to ride the waves. As businesses, especially B2B entities, continually seek effective ways of enhancing their lead generation and CRM management, there will be an increasing demand for platforms that provide reliable and consistent solutions. Newson, being a platform that provides a comprehensive package, embodies this future.

Keep up to date with Newson’s journey and dynamic offerings via their official website. You can also follow them on social media — Twitter, Facebook, and LinkedIn.


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