Can Augmented Reality and Blockchain Disrupt the Fashion Industry?

Key Takeaways:

• Auroboros is a London-based startup operating at the intersection of augmented reality, blockchain and fashion.
• The company creates both physical couture and digital ready-to-wear collections.
• Auroboros aims to disrupt and reimagine the future of the fashion industry through their innovative approach.

Can Augmented Reality and Blockchain disrupt the fashion industry? This is the pivotal question that London based startup Auroboros, operates within. Founded by Alissa Aulbekova and Paula Sello, Auroboros is a visionary fashion house working at the exciting intersection of augmented reality, blockchain, and fashion.

Auroboros presents a novel approach to fashion, creating not only physical couture but digital ready-to-wear collections too. These creations are showcased at major international fashion weeks, reflecting the industry’s growing interest in the digital space. This innovative use of technology works to redefine our understanding of fashion and its possibilities.

A couple of differentiating aspects set Auroboros apart from other fashion houses. Firstly, the startup is pioneering in the world of fashion, presenting fashion as a fusion of art, science and technology. Their physical couture fits are constructed to order and showcase the cutting-edge possibilities of material innovation.

Secondly, Auroboros operates at the cusp of digital technology and haute couture. They are a testament to how traditional barriers are crumbling and new forms of expression are emerging as technology continues to evolve. Through their unique mix of the digital and physical, Auroboros is shaking up the fashion world.

Looking forward, Auroboros is poised to set new trends in the fashion industry. As the landscape shifts toward embracing digitisation, their unique approach to the fusion of fashion and technology places them at the forefront of this innovative wave.

We are excited to witness the future strides that Auroboros, https://www.auroboros.co.uk/about, will take in both the world of fashion and tech. You can also follow their journey on their social media platforms. Their Twitter and Facebook offer the latest updates, while their LinkedIn gives deeper insights into their disruptive vision.