Key Takeaways:
- Bolt Insight is a London-based start-up providing real-time consumer insights for brands.
- The company presents a unique approach to data aggregation, using social and mobile networks.
- Bolt provides data that is not only immediate but also tailored to specific demographic, behavioural, and interest-based segments.
- This innovative approach to market research is transforming the UK market research industry.
- The future holds promising opportunities for Bolt Insight as consumer-centric approaches become vital in the market research industry.
Real-time consumer insight is dramatically reshaping the UK market research landscape. More and more companies are turning to firms such as Bolt Insight that provide real-time, consumer-centric data to keep up with their constantly evolving markets. Founded by Fezal Yurdakul and Kerem Turgay, Bolt Insight is an end-to-end consumer insight platform that allows brands to engage with authentic and high-attention consumers through social and mobile networks. This London-based start-up is transforming the way brands gather consumer insights.
The power of Bolt Insight lies in the immediacy and relevance of the data it provides. While traditional methods of market research often involve arduous data-collection methods and subsequent analysis that could take days or weeks, Bolt Insight delivers real-time quantitative data that can be set up in hours. Their approach reframes the traditional view of consumers as distant, abstract entities to an approach that “sits consumers next to marketing and research professionals”. This allows for quicker, more informed decisions that are framed around the consumer.
Bolt Insight differentiates itself through two fundamental features of their offering. The first: their ability to deliver real-time quantitative data efficiently, which allows businesses to make nimble decisions in fast-paced markets. Secondly, Bolt gives businesses the opportunity to target specific segments through demographic, behavioural, interest-based and location criteria. Their approach to data collection utilises social and mobile networks – a rich source of consumer insight that provides a more authentic view of consumer preferences, needs and behaviours.
In addition, Bolt Insight’s approach to consumer-centric data collection positions the company at the forefront of emerging trends in market research. Their strategy not only harnesses immediate data but does so with the recognition of distinct market segments, making the data they provide tailored and relevant to the specific needs of their clients. This powerful combination sets Bolt Insight apart in the UK market research industry.
Looking ahead, the future of the start-up seems bright with endless opportunities. As consumer-centric approaches become more critical in decision making, the demand for real-time consumer insight that Bolt Insight provides will continue to grow. As for the UK market research industry, the innovative approach of Bolt Insight shows that staying closely connected with consumers and understanding their needs in real-time is the future. Stay connected with Bolt Insight through their website www.boltinsight.com and their social media handles on Twitter, LinkedIn for more updates.
Want to supercharge your brand’s visibility within the UK tech industry? Reach startup founders, investors, and C-level executives with sponsored articles on UKT.news. Connect with us and discover how our advertising solutions can propel your brand to new heights. Explore our Sponsored Articles & Partnerships Program here.
