Key Takeaways:
- Whering is a new startup that aims to redefine our relationship with clothes through a ‘digitised wardrobe’ solution.
- The app provides daily style suggestions and sustainable product recommendations to change the ‘buy, use, dispose’ model of clothing consumption.
- Based in London, Whering is not only a fashion tech company but also a player in the sharing economy, e-commerce, and social networking domains.
- By digitising personal wardrobes, Whering could be leading the way towards a new frontier of sustainable fashion eCommerce.
Is Digitising Wardrobes the Future of Sustainable Fashion eCommerce? To address this question, it’s worth a closer look at the innovative startup, Whering. Whering is based in London and has recently made waves in the fashion industry with its unique, progressive approach to clothing consumption. By allowing users to digitise their wardrobes and receive daily styling suggestions and sustainable product recommendations, Whering is actively challenging the fast-fashion paradigm and forging a new path towards conscious, sustainable fashion.
Founded by Bianca Rangecroft, Whering is not just another fashion app; it’s an initiative to change our relationship with clothes and make shopping more sustainable. The platform encourages users to “utilise their spending power for the future” and to make the most out of what they already own, thereby reducing waste and promoting a more sustainable lifestyle.
Whering differs from other fashion or shopping apps in several ways. Firstly, it helps users keep track of their existing wardrobes by digitising them, which not only aids in organising outfits but also promotes mindful consumption. Secondly, instead of promoting a narrow model of fast fashion, the app provides sustainable product recommendations that complement what users already own. Users not only get style suggestions they might not have thought of, but also eco-friendly shopping options.
Also, Whering is working towards becoming a mobile destination for all things wardrobe, including reselling, lending, and mending clothes. A multi-faceted approach to sustainability, Whering’s model leverages technology to make sustainable fashion accessible, desirable, and convenient, while also positioning itself in the sharing economy and the circular fashion movement.
In conclusion, Whering seems to be painting a promising picture for the future of fashion eCommerce. By digitising wardrobes, this innovative startup is demonstrating how technology can revolutionise the way we interact with our clothes. The industry is ripe for disruptive ideas like this, and it’s evolving rapidly with startups like Whering leading the way.
It’s clear that a sustainable approach will be taking centre-stage in future fashion trends, and Whering is in a prime position to help shape this future. For those interested in following Whering’s journey or trying out the app themselves, more information is available on their website, and updates can be followed via their Twitter, Facebook and LinkedIn pages.
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