Key Takeaways:
- E-Commerce dramatically reshapes the on-trade food and drink industry, traditional wholesale models adapting to online sales methods.
- Comesto is currently at the forefront of this transition, providing a digital platform for the trade of wholesale food and beverages in the UK.
- The platform benefits businesses by increasing product reach, reducing costs, and giving brands more control over their image and prices.
The shift to online retail has had a profound influence on many industry sectors, and the on-trade food and drink industry is no exception. More businesses are acknowledging the need to adapt to the digital era by turning their attention to e-commerce. This has led to the development of innovative platforms such as Comesto, the UK’s first digital wholesale food and drink supplier designed exclusively for the on-trade.
Headquartered in Birmingham, Comesto disrupts the traditional wholesale model by offering a platform for bars, pubs, and restaurants. There, they can find a wide range of quality food and beverage items. This welcomed disruption has led to a completely new dynamic in the relationship that exists between the on-trade industry and their food and beverage suppliers.
What sets Comesto apart is its approach to streamlining the wholesale process for all involved. For suppliers, it offers an alternative to traditional listings in a catalogue. Instead, brands have the opportunity to sell their products directly on this platform. This innovative setup not only increases the reach of their products but also significantly reduces costs associated with traditional sales models.
Moreover, Comesto provides the brands with greater control over their products and prices. The ability to directly influence prices means suppliers can respond faster to market trends and adjust accordingly. This increased control and accessibility have levelled the playing field for suppliers, promoting competition and variety in the on-trade sector.
As we move forwards, it is clear that Comesto and similar e-commerce platforms are likely to play a pivotal role in shaping the future of the on-trade food and drink industry. Providing a platform that offers access to a wider range of products, at reduced costs, and with greater control, it’s easy to see how Comesto has already started to make waves in the industry.
With industry experts such as founders Valentine Smith at the helm, the future is full of promise for Comesto. Interested observers can follow their progress on their website, Twitter, Facebook and LinkedIn pages. Watch this space – the on-trade sector as we know it is evolving, and with it, the e-commerce approach to wholesale.
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