Can Direct Mail and Gifting Fuel E-Commerce Customer Relations in the UK?

1 min read

Key Takeaways:

  • Exeter-based startup company Matter provides direct mail and gifting at scale to help businesses build stronger relationships with their clients and employees.
  • Matter’s technology smoothly integrates with the world’s biggest CRMs such as Salesforce, Hubspot, and Pipedrive.
  • This integration allows ease of sending direct mail and gifts in a matter of seconds, substantially cutting down the process time.
  • Matter is positioning itself as a key player in empowering e-commerce companies in the UK to nurture better customer relationships.
  • The company gracefully meets different customer appreciation needs, from welcoming new clients to extending gratitude or apologies.

Direct mail and gifting have always been crucial tools for businesses to connect with clients and employees. They bring about a sense of welcoming and warmth in business relations that digital correspondence can often lack. Traditionally, these physical gestures have been time-consuming and somewhat challenging to execute at considerable scale. That’s where Exeter-based startup, Matter, comes into play. They aim to reignite this outdated practice by integrating it with modern technology, thereby helping both in nurturing customer relations and also saving precious time.

Belonging to the realms of e-commerce and Information Technology sectors, Matter’s service is unique and powerful. They empower businesses to send direct mails and gifts swiftly without consuming too much time and effort or diverting a company’s focus from its core operations. They recognize the strength of such gestures in building and nurturing relationships and have geared their services to make this process a breeze.

What sets Matter apart is its seamless integration with the world’s largest CRMs, such as Salesforce, Hubspot, and Pipedrive. This integration allows the sending of direct mail and gifts in a matter of seconds, considerably reducing the time and energy spent on these essential tasks. Companies can prospect for new clients, extend a welcome, express an apology, or send a thank you note effortlessly. Matter’s services have effectively changed the dynamics of customer relationship management, presenting businesses with a unique and compelling way to establish and boost their ties.

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Moreover, Matter understands that every business’s interaction with its customers is unique. With this understanding, they offer a well-customised service to meet different needs. This personalised approach further strengthens their position in the market and is a significant contributor to their continuous growth.

Looking ahead, Matter is well-poised to expand its footprint and redefine how businesses interact with their customers and employees. The need for a personal touch in communications and business relations remains imperative, despite the digital revolution. Matter effectively bridges this gap between conventional and digital methods. As more businesses realise the potential direct mail and gifting have for customer relationship building, Matter will likely become an indispensable tool in their toolbox.

With their innovative approach, Matter certainly paints an optimistic future for the e-commerce industry in the UK. As for their own future, they are set firmly on a path of growth and expansion. Follow their journey via LinkedIn and Twitter.


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