Can Location-Based Cashback Apps Revolutionise UK’s IT and Travel Industries?

1 min read

Key Takeaways:

  • Location-based cashback apps like WalkABit are revolutionising UK’s IT and Travel Industries
  • WalkABit rewards users for sightseeing and pays cashback for using services
  • It benefits local businesses by helping them tackle customer acquisition and retention
  • Online 2 Offline channel can revolutionize the way we experience travel

Introduction:

With the exponential advancement of technology, innumerable possibilities have opened up when integrating digital capabilities with real-world scenarios. One manifestation of this fusion is the emergence of location-based services or LBS. The London-based startup, WalkABit, is one innovative enterprise harnessing the potential of LBS, aiming to revolutionise the IT and Travel industries. Boasting a unique concept, WalkABit combines gamification and cashback incentives to encourage users explore their surroundings and patronise local businesses.

WalkABit serves as a travel companion rewarding users for sightseeing and providing cashback for using offline services such as dining, bike rentals, purchasing tickets, and more. Beyond individual benefits, it also provides a solution for local businesses to tackle their biggest challenge – customer acquisition and retention, leveraging the potential of the Online-to-Offline (O2O) channel.

What Differentials The Startup:

What differentiates WalkABit from traditional travel apps is its emphasis on the direct economic advantages it offers. The cashback element motivates users to explore more, discover new places, trying out different services and activities -all while fuelling the local economy. Unlike reward points or vouchers, WalkABit pays cashbacks directly to users, which not only simplifies the process but also engenders an immediate sense of gain.

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Moreover, WalkABit capitalises on the growing trend of experiential travel. The treasure-hunt-like sightseeing activities it promotes make each travel experience memorable and unique. For local businesses, WalkABit offers a reliable platform for amplifying their visibility to potential customers, directly driving foot traffic to their venues through the app’s guidance and incentives. In short, it’s a win-win for users and businesses alike.

Conclusion:

Considering the rising preference for personalised and immersive experiences amongst travellers, location-based cashback apps like WalkABit may significantly shape the future of the travel and IT industries. By creating a seamless blend of online and offline experiences, it ensures both businesses and customers find value in every interaction whilst enriching the overall travel experience.

To stay updated with WalkABit’s journey in revolutionising the IT and travel sectors, you can follow them on their social media channels (Twitter, Facebook, LinkedIn) or visit their website for more detailed information.


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