Can This Innovative Platform Revolutionize the UK’s Responsible Dog Breeding Industry?

1 min read

Key Takeaways:

  • Tailwise is a London-based startup changing the landscape of the UK dog breeding industry.
  • Founded in 2017 by Dan Baird and Sam Worthy, Tailwise aims to connect potential dog owners with certified breeders to eradicate the issue of puppy farming.
  • Tailwise provides a ‘No Puppy Farm’ guarantee, ensuring all breeders are thoroughly vetted and puppies are healthy.

Introducing Tailwise: A London-based startup with a mission to reshape the UK’s dog breeding industry. Launched by co-founders Dan Baird and Sam Worthy in 2017, Tailwise addresses the grave issue of puppy farming by providing a safer, more transparent platform for aspiring dog owners to connect with trusted breeders. The founders embarked on this journey after they themselves confronted the harsh realities of the dog purchasing process in the UK.

Beyond just being a go-between for breeders and potential dog owners, Tailwise ensures that each breeder is carefully vetted and proven responsible. They also guarantee that each dog is healthy, resulting in a ‘No Puppy Farm’ guarantee. Their innovative approach answers the call for higher standards and transparency in the dog breeding industry.

What makes Tailwise stand out in the market is their stringent vetting process. Instead of showcasing an incessant list of breeders, the company only works with those who meet their strict criteria. This procedure guarantees that all dogs sold through Tailwise are healthy and bred responsibly. Catering to the heart of what potential dog owners want, this targeted approach responds to a visible gap in the market.

The founders believe that informed decisions are key to solving the puppy farming crisis. To this end, they offer resources to educate potential dog owners about dog breeds, health checks, and what to consider when buying a dog. Their approach positions Tailwise not only as a connecting platform, but also as an educational hub – a feature few competitors offer.

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Looking towards the future, Tailwise possesses the potential to fundamentally change the UK’s dog breeding industry. By prioritizing on responsible breeding and focusing on customer education, Tailwise is paving the way for an industry that protects both dogs and potential dog owners. With Tailwise, the search and purchase of dogs become both safer and more joyful experiences.

As the UK’s population of conscientious dog lovers continue to grow, platforms like Tailwise will undoubtedly become more mainstream. This startup promises a hopeful future not only for itself, but also for the UK’s dog breeding industry. For the latest updates about Tailwise, follow their Twitter, Facebook and LinkedIn pages or visit their website.


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