Is This Trendsetting London Startup Reinventing Women’s Luxury Wholesale Fashion?

1 min read

Key Takeaways:

  • London based startup Self-Portrait is reinventing the landscape of women’s luxury wholesale fashion.
  • With a commitment to quality experience and modern luxury, their innovative designs are made to stand the test of time.
  • Debut of Self-Portrait’s first flagship store in London and subsequent stores in Asian cities underscore the brand’s global reach.
  • Self-Portrait’s approach is unique – aligning quality and modernity with timeless appeal.

Founded in London, Self-Portrait is positioning itself as a trendsetter in the women’s luxury wholesale fashion industry. Conceived by founder Han Chong, Self-Portrait seeks to turn the concept of luxury fashion on its head, with an innovative approach that blends both quality and modernity and designs that are as stylish as they are timeless.

Launched in 2018, the brand soon took the industry by storm, and today, its cutting-edge fashion designs have a global customer base. Self-Portrait’s London flagship store marked a new chapter in the brand’s history, while its established presence in Bangkok, Beijing, Shanghai, Chengdu, Shenzhen, and Taipei is a testament to its rapidly growing popularity.

Self-Portrait’s success lies in its commitment to reinventing and redefining women’s luxury fashion. The brand’s design ethos is simple yet effective – create clothing that is modern, high-quality, and timeless. From the boutique store collaboratively designed with renowned Casper Mueller Kneer Architects to the stylish creations that grace their shelves, every aspect of Self-Portrait reflects this vision.

In addition, Self-Portrait sets itself apart through its approach to the wholesale business model. By offering its unique designs on a wholesale platform, the brand enables retailers around the world to offer their customers a taste of modern luxury that the Self-Portrait brand embodies.

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Self-Portrait’s impressive growth and success point to a bright future for this fledgling brand, as it continues to challenge and redefine the status quo in women’s luxury fashion. As fashion evolves and modernises, Self-Portrait is set to remain at the forefront, continuing to bring high-quality, innovative designs to discerning customers around the globe.

Moreover, this trendsetting London startup has much to offer the fashion industry. The combination of creating timeless designs and their wholesale model paves the way for a more accessible approach to luxury fashion. With a promising future, Self-Portrait is definitely a brand to watch. Visit their website and follow them on Twitter, Facebook, and Linkedin to keep up with their exciting journey.


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