Key Takeaways
- Established startup ‘Stratum’ is revolutionizing the premium travel and nightlife industries through an immersive consumer experience.
- Based in Nottingham, Stratum leverages behaviour-based inference technology to match affluent members with luxury experiences.
- Stratum stands out by removing the inconvenient aspects of booking travel and nightlife experiences.
- The startup is expected to spearhead the future of the events, travel, and nightlife sectors.
Nowadays, startups are continually exploring new ways to leverage Information Technology (IT) to enhance diverse consumer experiences. Meet Stratum, a Nottingham-based startup that merges the realms of IT, travel, events, software, and nightlife to provide clientele with premium experiences domestically and in key international markets.
Launched by Jack Minchin, Jas Nijjer, and Jason Moore, Stratum operates as a digital members club, uniquely poised to cater to the affluent customer segment. By using advanced IT infrastructures, Stratum customizes luxury experiences for its members, seamlessly obliterating the mundane and often frustrating elements of booking travel and nightlife experiences.
What sets Stratum apart in the bustling sector of event management and travel is their innovative use of a behaviour-based inference engine. This potent technology allows the startup to have a nuanced understanding of their members’ preferences and behaviours. The engine is then used to curate and suggest experiences based on this data, entirely personalized to each member’s desire.
The startup’s unique blend of IT and lifestyle services also plays a crucial role in simplifying booking procedures by significantly reducing the undesirable aspects of the process. Stratum’s streamlined operations provide a hassle-free environment for their members, enhancing member satisfaction and nurturing client relationships.
As we step into the future, startups like Stratum are set to redefine the dynamics of the events, travel, and nightlife industries. With businesses increasingly leaning towards customer-centric approaches fuelled by advanced technologies, personalized experiences, and convenience, Stratum is likely to lead the way in this transformative journey.
Overall, Stratum serves as a shining example of how IT can be employed innovatively to enrich experiences and streamline complex processes. Stay updated with Stratum by visiting their website and following them on Twitter, Facebook, and LinkedIn.
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