Soft2Bet at the Beginning: One Brand and One Idea

Soft2Bet at the Beginning: One Brand and One Idea

From one brand and one idea, Soft2Bet grew from a startup to an international leader. Think global, operate local–this is the way Soft2Bet makes iGaming work in many countries.

The Way to Multi–Brand Group

After the first site goes well, Soft2Bet thinks, we can do more. One brand is not enough to talk with players in many places. So they start new projects.

Each new brand was for a special country or people. Different languages, different games, even different looks. For example, one site looks like a sports club, and the other like a jungle casino.

This idea helps the company grow fast. Players feel like the site is for them–same language, same payment way. Every brand was a small new start.

Going to a new country is not easy. Every place has its own rules and its own players. Soft2Bet learns about laws and people before they open a brand in a new land.

They work with locals. They ask what games people play, what color they like, and what problems can happen. Sites were made to fit each place. For example:

  • In country A, sports bets are a big thing, so brands show football and live scores.
  • In country B, people like roulette, so the site has many table games.

This way the company grows step by step. They do not try to go all places fast. First check, then enter.

The multi–brand idea gives some big help:

  • Easy to follow local rules
  • Special marketing for different groups
  • If one brand has a problem, others still work.
  • Can test ideas on one brand, then use on others

So with this smart way, Soft2Bet makes more players happy, and business goes strong.

Soft2Bet: Stability and Adaptation in iGaming

Soft2Bet works in a very fast–changing market. Many games change or become unavailable, and regulations evolve every day. The market itself transforms quickly — that’s the nature of the industry. Soft2Bet focuses on building a system designed to adapt rapidly and stay aligned with this dynamic environment. Despite numerous challenges, the platform can change without a break. Players feel safe, and games are always ready.

Platform Comes to Life: Not Just Games

Soft2Bet does not only care about games. They know–real power is platform. Behind the site must be tools to see what happens.

CRM helps teams see how people play. If players like poker, they get poker offer. If someone stops playing, CRM sends a bonus to come back. It’s like a memory of player action. Payments are also a big part. People want money fast and safe. Soft2Bet adds many options–card, bank, and wallet. They check all to keep the system safe and smooth.

The back office shows the team how the brand works. If traffic goes up or down, if payments are delayed, or if players send many questions, the team sees all this and fixes it. The platform is like the engine of a car. Players see only the wheel and seat, but without an engine, the car does not move.

Gamification and User Retention

Play must be fun, not only about winning or losing. Soft2Bet adds features that make people want stay. Like:

  • Daily missions
  • Points and levels
  • Badges and rewards

These small games inside games make players happy. They do not feel bored. They get a goal, a small win, and collect bonuses.

Because of this, players come back more. And when players stay, brands get stronger.

Legal Structure and License Expansion

The company knows–they need to play by the rules. Every country has law. So Soft2Bet talks with regulators. They send documents, show systems, and explain tools. Regulators see that Soft2Bet cares about safe play. They use tools to stop addiction, check identity, and protect from money crimes.

This trust helps get licenses in more places.

This legal path is not easy, but it helped Soft2Bet become a big name.

Soft2Bet’s B2B Side: From Operator to Platform Giver

Soft2Bet, at first, was operator only. They run their own brands and offer games to players. But later, the company thinks–maybe other people want to use our system? Other companies want to own a casino but have no platform to build on. Soft2Bet started the B2B part.

This means Soft2Bet gives a platform to others. Partners can use Soft2Bet tech, games, and tools to create their own brand fast. Partners don’t need to make all from scratch. Soft2Bet helps with licenses, marketing tools, and support.

Starting B2B is not easy. Need to make the platform good for many users and partners. But Soft2Bet grows it step by step. Now many companies use the Soft2Bet platform to run their own casinos or sportsbooks.

Also, the B2B side helps the company get more money from different places, not only from its own brands. This makes Soft2Bet more stable when market changes or new laws come.

What Soft2Bet Offers to Partners

Soft2Bet gives partners many things:

  • Platform with many games and sports.
  • CRM and marketing tools to keep players.
  • Payment support with many methods.
  • License help for some markets.
  • Technical support and updates.
  • Risk and fraud control tools.

Partners get a ready solution and can start business fast. This helps Soft2Bet grow more and be important on the market not only as an operator but also as a platform provider.

Partners can also choose white label solution or full platform. White label is easier and faster, but a full platform gives more control for the partner. Soft2Bet is flexible for different partner needs.

Importance of Infrastructure

Big companies need good infrastructure. Soft2Bet has teams in many locations.

Inside the company, we use many tools for work:

  • Communication apps for team talk.
  • Project management tools to track tasks.
  • Data systems to check performance.

Also, the company holds meetings and workshops online for better teamwork. Infrastructure is not only about offices or tools. It is also about people who work with respect and care. Soft2Bet build safe and friendly place for work, so people want to stay and grow here.

Long–Term Development Strategy

Soft2Bet sees the company not just like many brands or games, but like an ecosystem. Ecosystem means all parts work together–platform, partners, users, payments, and marketing.

If one part works badly, the whole system feels the problem. So Soft2Bet built system where all are connected and help each other. This thinking help keep the company strong even if the market changes fast.

Ecosystem also means company focus on long–term, not only short–term money. They invest in technology, people and partners for future success. Soft2Bet also tries to keep the platform scalable, so it can add new things fast and easily. This helps the company stay competitive on the market.

Closing Thoughts: A Group with One Engine and Many Faces

Soft2Bet is a big company now but still keeps one engine–good teamwork and good technology. Many brands and partners work on the same platform.

The company is strong because it is flexible, listens to users, and is ready today to change when needed. Soft2Bet is not only a casino operator but also a tech provider and partner for many companies.

In the future, sure, Soft2Bet wants us to grow more, go to new markets, and make better products. But the main thing stays the same–focus on users and keep trust with partners and regulators. Soft2Bet shows how a small idea can grow to a big group with many faces but one strong heart inside.

Soft2Bet: from startup to international leader

A modern platform dedicated to online casino and sports betting operators is operated by Soft2Bet, featuring unique gamification tools and earning worldwide industry accolades. Since its launch, the company has grown its market while developing unique gamification features and earning worldwide industry accolades.

Soft2Bet Founder: the path of Uri Poliavich

The history of Soft2Bet is directly connected with the personality of its founder and CEO – Uri Poliavich. His career in the field started years before the company’s establishment. Poliavich brings strategic business acumen together with product digital expertise through his education and extensive professional background. The brand achieved its sustainable growth through this fundamental approach.

Before founding Soft2Bet, he held senior positions in various technology and entertainment entities. This allowed him to build a company capable of working simultaneously with operators and directly with end users. Uri Poliavich is known for his designation for innovation and flexibility in management. Under his leadership, the company launched its proprietary technology platform, developed unique user scenarios, and implemented gamification methods across the entire operating model.

He emphasizes analytics and process transparency. This is evident in building internal culture. Under Uri Poliavich’s leadership, the brand has exhibited at major international trade shows, won more than a dozen industry awards.

Poliavich sees Soft2Bet as a dynamic and evolving entity where every technological breakthrough must be backed by business results and user value. His approach combines institutional discipline with startup agility. This allows Soft2Bet to remain competitive even in the rapidly changing iGaming market.

Founding and First Steps (2016 – 2018)

Entrepreneur Uri Poliavich, with many years of experience in the iGaming industry, leads Soft2Bet in developing comprehensive solutions for operators. The company focuses on creating platforms capable of seamless operation in both B2B and B2C modes, while integrating advanced features that enhance user engagement and optimize operational efficiency.

Initially, Soft2Bet focused on developing the fundamental components of the platform: Player Account Management (PAM) modules, payment integration and basic front – end customization. By the end of 2017, the company had already received one of the first licenses in Sweden. This result was achieved thanks to active interaction with regulators and a deep understanding of responsible gambling requirements.

Soft2Bet, focusing on strict AML and KYC processes, had demonstrated the reliability of its platform and the high responsiveness of its support service.

Expansion and Licensing

Successful passing of inspections allowed opening new local offices and technical support centers.

In the same period Soft2Bet significantly expanded its portfolio of B2C brands, launching Betinia (for Scandinavian markets), Campobet and others. Each brand was customized for the language, currency and preferences of players in their region. Thanks to multi – accounting and flexible architecture.

In parallel, Soft2Bet strengthened its B2B business by offering operators a turnkey solution including front-end, PAM, CRM, integrations with 70+ payment methods, and over 200 game providers. This expansion allowed Soft2Bet to increase its presence in the B2B segment, providing the company with a steady stream of recurring revenue.

Technology Breakthroughs and MEGA ( 2023)

Soft2Bet introduced an advanced platform in 2023, hailed by industry specialists for its innovative approach to gamification. The MEGA module offered operators:

  • dynamic quests which featured an accumulative reward system
  • collective avatars and build their in – game “cities”
  • Intelligent bonus triggers which reacted to player actions

The implementation of MEGA yielded favorable results because it multiplied average gaming session time by four and produced a 65% growth in NGR and boosted ARPU by 45%.

Key technological achievements

Soft2Bet expanded beyond single – platform operations through their development of a microservice architecture which shortened new product creation time to between 6 and 8 weeks.

Soft2Bet has provided standard transaction speeds that meet industry best practices and minimize operational risks.

Investments and Soft2Bet Invest

In the summer of 2024, Soft2Bet launched Soft2Bet Invest, a €50 million fund dedicated to supporting startups in iGaming and casual gaming. The fund dedicates itself to supporting innovative concepts through financial investment along with mentorship services. The SiGMA East Europe event awarded Soft2Bet Invest with its “Outstanding Contribution to Gaming” award during September 2024.

Through the fund, the company has supported multiple projects focused on improving UX and creating secure payment protocols. Soft2Bet reinforced its role as an innovation driver through this achievement, attracting the interest of strategic investors.

Key technology products

After the introduction of microservice architecture Soft2Bet has formed an extensive portfolio of core technology products designed to cover the full range of iGaming operators’ requirements:

  • PAM (Player Account Management) – a comprehensive account and betting module providing secure data storage and transparent transactions;
  • CRM-system with advanced analytics – means of segmentation and automation of marketing campaigns based on players’ behavior;
  • Frontend customization for local markets – adaptive interfaces with multi-language support and regional preferences;
  • Integrations with 70+ payment methods and collaboration with over 200 game providers to reach a wide range of audiences;
  • MEGA gamification platform – an innovative engine for creating dynamic quests, collectible avatars and personalized bonus scenarios.

These products provide a complete technical infrastructure for launching and scaling casino, betting projects and allow operators to quickly adapt to market changes while maintaining high engagement rates.

International awards and recognition

Soft2Bet has firmly secured its position as one of the top solution providers operating in the iGaming industry. The company has consistently received recognition from distinguished industry organizations due to its technological leadership and innovative approach to strategic development throughout recent years. During 2025 the company achieved three major awards at one of the industry’s most distinguished events.

Soft2Bet received these awards at the Global Gaming Awards EMEA 2025:

  • Executive of the Year – CEO Uri Poliavich received recognition due to his successful leadership and enduring growth approach;
  • Platform Provider of the Year – Soft2Bet received this award because of its advanced platform technology and its ability to scale;
  • Product Launch of the Year – MEGA received this award as the new generation of motivational gamification system.

The company achieved GGA EMEA success after having earned other prestigious awards before:

  • The iGaming Sword Awards named Soft2Bet as the Turnkey Supplier of the Year in 2023;
  • The company earned nominations at the EGR B2B Awards and SBC Awards along with the SiGMA Europe Awards;
  • Highlights for UX solutions, implementation of personalized mechanics and sustainability.

Regular recognition from the professional community emphasizes the importance of the company’s approach to designing platforms, implementing new technologies and building a responsible business. This strengthens the company’s image as one of the drivers of growth and standardization in the European iGaming sector.

Development Prospects

Soft2Bet advances its daily operations by enhancing its relationships with gambling industry stakeholders. The company will boost its capacity to develop customized game experiences through AI and Web3 technology investments. At the same time Soft2Bet Invest fund will bring new concepts to life which will enhance the iGaming innovation network.

Think Global, Operate Local: Soft2Bet’s Blueprint for International iGaming Success

Each country needs different rules. Soft2Bet builds platforms that know how to live in every market. Same base–but local outside.

iGaming is not the same in all countries.

The operator wants to go to many markets. But this is very hard. Every time–new rule, new payment, new design. Sometimes a new license, sometimes a new code. And if the platform is not flexible, the operator stops. They lose time, lose players. The platform says, “No, we can’t.” That is a problem.

Another problem is when the platform is the same in every country. One look, one offer, one promo. But players feel this is not for them. They want personal, local, native things.

Most platforms–they are strong in one place. But not ready for 11 markets. They break, they confuse, and they take much time. Support does not know all rules. The system says “error” in a strange language. Players are angry.

So Soft2Bet builds differently. One platform, but brain smart. Can change fast. Can speak differently. Can pay differently. Soft2Bet is not afraid of many markets.

Soft2Bet is made to go global and local.

The platform from Soft2Bet is one. But this platform is like a chameleon. Outside–always different. Inside–same logic, same speed. You don’t need to make 10 products. You make one and change it for all markets.

Every skin can look how you want. Language, currency, local bonus, and design. Just change settings. Just use tools from the platform.

Soft2Bet gives tools for:

  • fast translation to any language
  • many payment methods (local too)
  • currency switch
  • tax and license settings
  • geo–bonus rules

All this inside already. No need to pay extra or ask developers.

Also, Soft2Bet knows laws in many countries. The platform is already ready for Sweden, Denmark, Romania, and others. It can update rules automatically when laws change.

With Soft2Bet, one team can work with all countries. Back office same, CMS same, CRM same. Only frontend and promo changes.

One core–many local faces. This is the power of Soft2Bet.

Regulation–ready: the platform knows many licenses.

Regulations in iGaming are constantly evolving. What’s acceptable one day may change the next. Some countries set bonus limits, others restrict cashback, require deposit limits, or mandate hourly reminders. Operators must adapt to these regulations to ensure compliance and maintain their licenses.

The Soft2Bet platform already knows this. It has a system inside for many license rules. Like:

  • SGA (Swedish Gambling Authority)
  • DGA (Danish Gambling Authority)
  • Also Romania, and more

All this inside. You don’t need to build a rule system. You need no extra plugin. Platform check rules always. When laws change, platforms change too. Update automatically. You don’t need to write to support.

The compliance engine already works. For example:

  • limit bonus per user
  • Ask for ID check for over €2,000.
  • show responsible message
  • block player after self–exclusion

Soft2Bet follows GDPR too. Player data is safe. Reports ready. The operator can send info to the regulator fast. Reports are made by 1 click.

Many platforms say, “Yes, we do licenses.” But the operator must check all by themself. With Soft2Bet, it’s different. The system checks everything in real time. Also, it makes an alert if something is wrong.

So operators, don’t be afraid of new rules. Platform help follow all. License, stay safe. Businesses grow–even when laws change.

One platform–many markets. All local inside

Every country has a different look. Not just law, but feel. People want things they know. Text in their language. Bonus in their money. Payment they use in local life.

The Soft2Bet platform allows all this. It’s not “one site for all.” It is one system–but many faces.

Also, UX can change too. Some countries like to menu up. Others like the menu bottom. Some want dark mode. Some want the game grid big. All this is possible.

You don’t need a clone brand. One backend–but 10 local versions. Teamwork in one panel. Support seeing one system.

That’s how Soft2Bet helps make real global business–but local for every market.

Same backend–lower cost, easier teamwork

When operators go multi–market, usually it means more teams, more tools, and more problems. But not with Soft2Bet. You can work in many countries–but the backend stays the same. You do not rebuild for every place. The backend is core, and it works globally. That helps save money, time, and people.

When you want to update, you do it one time. Promotion goes live in 5 countries. Bonus rule is the same. But content–local. That’s how backend support is local but stays unified. Also for the tech team–easier. One integration. One maintenance. Fewer bugs. Less downtime. Support fix once–problem gone everywhere. That means less money on the dev team and less time waiting. If change is needed, Soft2Bet pushes an update for all brands.

You do not need 20 people for 5 countries. Maybe 6 is enough. Because backend help. It does logic. People only manage strategy. This way, the backend is not just a tool–it’s a saving machine. Help the operator grow, but do not explode costs.

New country? No rebuild. Just settings.

Many operators think: new market = new project. New code, new integration, new local team. It takes 3–6 months. Maybe more. But Soft2Bet changed this. A new country is not a restart–it’s just a setup. Everything is already inside the platform. You only activate.

You have a license for one place–now you want to go to a second. Soft2Bet says, No problem. Platform ready. You just add configuration. No need to build again. No need to ask the dev team. Just go to the admin panel and choose what market, what rules, and what payments.

Because the stack is the same, the CRM already works. BI tools already track. Promo engine ready. You only localize. No delay. No third–party wait. Also, a big thing–when laws change, Soft2Bet updates. They push change to stack. All brands get it. No manual fix. Operator, don’t worry: “Is this compliant?” Platform, take care.

For the legal team–less headache. For tech–less work. For marketing–faster start. All win. This is what mean “scale”. Not just grow fast. But grow smart. You do not double work. You just multiply results.

With Soft2Bet, expansion is not a cost. It is config. You move quick–because your base is strong. And setup is simple.

Global logic–local delivery: the final move

Soft2Bet does not make one big casino for all. It makes one big engine–and many local cars. Each market looks different. But inside–same smart core. That’s why operators grow easy. Fast. Cheap.

You do not need to rebuild. No need to hire additional staff. One system – many results. Expansion to new markets feels seamless. The backend remains unchanged. Compliance updates? Automatic. New campaign? One click – all markets live.

Before, scaling was a pain. Now–just settings. This is a new way. Think global, operate local.