Are you tired of feeling like your personal data is being exploited by brands without any benefit to you? Numerous is a Hatfield-based startup that is aiming to change that. As a data-driven platform, Numerous helps consumers and brands connect in a way that’s more satisfying and valuable for everyone involved. In this startup showcase, we’ll take a closer look at how Numerous is shaking up the data economy.
Creating a More Satisfying Relationship Between Consumers and Brands
At the heart of Numerous is a commitment to helping consumers and brands build a more satisfying relationship. Currently, many brands have access to large amounts of personal data, but few consumers feel that this data is being used in a way that benefits them. Numerous aims to change that by creating a platform where consumers can create detailed personal data profiles that explain who they are as a consumer.
Using AI technology, Numerous then connects users with perfectly-matched brands offering the most relevant deals in a range of sectors. Users can consensually share their data, attention, opinion, and custom with those brands, delivering valuable sales and insight to brands, and significant financial rewards to users. This means that consumers can take control of their personal data and use it to their advantage, rather than feeling like it’s being used against them.
Unlocking the Value of Personal Data
As users interact with brands via the Numerous platform, the platform also collects detailed sales and marketing data. This information helps the platform create a more accurate profile of each user, which can then be shared with partner brands for market research and insight. The value generated from this data is shared with users, giving them a financial reward for their participation in the platform.
This approach to personal data is not only more satisfying for consumers, but it’s also more valuable for brands. The markets that connect brands to users for sales and insight are worth over £30bn in the UK and over £200bn in the US. With Numerous, brands have access to a large and growing data store that can be used to create more effective marketing strategies and better understand their target audience.
Looking to the Future
As a startup, Numerous is still in its early stages, but the potential for growth is significant. By creating a platform that benefits both consumers and brands, Numerous is tapping into a market that’s ripe for disruption. As more people become aware of the value of their personal data, platforms like Numerous are likely to become increasingly popular.
Conclusion
Numerous is a startup that’s shaking up the data economy by creating a more satisfying and valuable relationship between consumers and brands. By giving consumers control over their personal data and providing brands with valuable insights, Numerous is creating a win-win situation for everyone involved. If you’re interested in learning more about Numerous, be sure to visit their website or follow them on social media.
Website: http://www.numerous.app
Twitter: https://twitter.com/numerousapp
Facebook: https://www.facebook.com/NumerousApp
LinkedIn: https://www.linkedin.com/company/numerousapp/about/?viewAsMember=true
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