Fueling the Fantasy Craze: 15 UK Startups Transforming the Way We Experience Sports

Exploring the Innovative Landscape of Fantasy Sports in the UK.

3 mins read

Fantasy sports have captivated the imagination of sports enthusiasts, providing a unique and interactive way to engage with their favorite teams and players. In the United Kingdom, a vibrant ecosystem of startups has emerged, revolutionizing the fantasy sports industry with groundbreaking platforms and innovative solutions. Let’s take a closer look at 15 fascinating startups that are redefining the game.

SportsKitchen Entertainment Group LTD

SportsKitchen Entertainment Group LTD is a dynamic company that combines mobile games, sports betting retail, sports marketing, and online betting applications. By leveraging the power of gamification, they provide thrilling experiences for sports enthusiasts. With a focus on commercial real estate, digital marketing, and publishing, SportsKitchen offers a comprehensive suite of services for the fantasy sports and gambling sectors.

Fantasy Football Hub

Fantasy Football Hub aims to be the ultimate resource for Fantasy Premier League (#FPL) and Fantasy Football enthusiasts. Their website serves as a one-stop-shop for all things fantasy football, offering valuable insights, data-driven analysis, and expert advice. With a focus on information technology and news, Fantasy Football Hub empowers players to dominate their fantasy leagues.

Biathlon Integrity Unit

The Biathlon Integrity Unit is a member-led organization committed to safeguarding the integrity of the sport and ensuring fair competition. Through their efforts, they contribute to keeping biathlon clean and maintaining the highest standards of sportsmanship. The unit operates in the realm of association and fantasy sports, upholding the values of transparency and integrity.

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SportStack revolutionizes the betting experience by creating a betting exchange that makes fantasy sports feel real. Their innovative platform combines elements of fantasy sports and gambling, providing users with a unique and engaging way to bet on sports. With a strong focus on fantasy sports and gambling, SportStack is at the forefront of transforming the sports betting landscape.


Decade3 specializes in sports betting software, offering cutting-edge solutions to businesses in the fantasy sports and gambling industry. Their expertise lies in consulting and software development, enabling companies to enhance their operations and deliver exceptional user experiences. With a dedicated focus on fantasy sports and gambling, Decade3 empowers businesses to thrive in a competitive market.


Betmate is a social betting platform that allows users to place bets against one another. By fostering a vibrant community of sports enthusiasts, Betmate creates an engaging environment for friendly competition. With a strong presence in the mobile apps market, Betmate appeals to Android and iOS users alike, merging the worlds of gaming and gambling.


Crypt2 is a versatile brand that encompasses games, sportswear, accessories, and lifestyle activities. Through their trademark brand name, they bring together blockchain, eSports, fantasy sports, gaming, and online games. Crypt2 caters to the evolving demands of the modern consumer, offering a diverse range of products and experiences.


ResultsHub offers a personalized space for motorsport enthusiasts, providing comprehensive coverage of events and results. By focusing on fantasy sports and sports, ResultsHub creates a centralized hub where fans can stay updated on their favorite motorsport competitions. With their user-friendly platform, they empower fans to explore and engage with the world of motorsports.

Gaia EverWorld

Gaia EverWorld invites players to immerse themselves in a multi-region fantasy world, where they can create and govern their own kingdoms. This fantasy sports startup combines elements of role-playing games and online gaming, providing an immersive experience for players. By focusing on fantasy sports and online games, Gaia EverWorld captivates the imaginations of gamers across the United Kingdom.

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PickGuru is a social gaming platform that offers a range of fun sports prediction games. With PickGuru, friends and fans can come together to test their sports knowledge and compete for bragging rights. By specializing in fantasy sports and gaming, PickGuru taps into the competitive spirit of sports enthusiasts, creating an exciting and interactive platform.

Stormy Mustangs Esports Team

Stormy Mustangs is an NFT esports team that competes in tournaments and competitions on the Crypt2 eSports gaming platform. By leveraging blockchain technology, Stormy Mustangs embraces the intersection of fantasy sports, gaming, and online games. Their participation in various esports events showcases their dedication to excellence in the gaming arena.

Lady Cougars Esports Team

Lady Cougars is another NFT esports team affiliated with the Crypt2 eSports gaming platform. They excel in competitions and tournaments, highlighting the growing significance of esports in the world of fantasy sports and online gaming. By promoting gender inclusivity, Lady Cougars embodies the spirit of equality in the gaming community.

Crypt2 eSports

Crypt2 eSports is a play-to-earn platform that enables individuals to become virtual athletes, grow a fan base, and compete for cash rewards. By focusing on blockchain, eSports, fantasy sports, and video games, Crypt2 eSports introduces a new dimension to the world of competitive gaming. Their platform encourages aspiring gamers to chase their dreams and monetize their skills.

Crypt2 Sportswear

Crypt2 Sportswear develops and markets high-quality footwear, apparel, equipment, and accessories for esports teams. By merging the worlds of fashion and sports, Crypt2 Sportswear caters to the unique needs of esports athletes and enthusiasts. Their products combine style and functionality, allowing gamers to express their passion both on and off the virtual battlefield.

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Polar Owls Esports Team

Polar Owls is an NFT esports team that competes in various tournaments and competitions on the Crypt2 eSports gaming platform. With a focus on blockchain, eSports, fantasy sports, and online games, Polar Owls showcases the exciting opportunities that arise from the convergence of technology and gaming. They epitomize the spirit of competition and camaraderie in the esports realm.


The United Kingdom is home to a diverse and thriving fantasy sports startup ecosystem. These 15 startups showcased above are pushing boundaries, introducing novel concepts, and revolutionizing the way fans engage with sports. From gamified betting platforms to immersive fantasy worlds, these startups are driving innovation and creating unparalleled experiences for sports enthusiasts across the nation. As the industry continues to evolve, it will be fascinating to witness the future contributions of these innovative startups in shaping the future of fantasy sports in the United Kingdom.

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