How Are UK’s Top Employee Benefits Startups Shaping Workplace Perks in 2023?

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The United Kingdom is currently home to a variety of innovative startups and companies focused on employee benefits. These startups are redefining the traditional norms of employee benefits and fostering a more productive working environment with a beneficial balance in work-life, health, financial wellness and more. The following piece will look at 15 interesting and innovative startups that are transforming the landscape of employee benefits in UK.

From fitness platforms to financial wellbeing applications, these companies focus on ensuring that employees have access to a myriad of beneficial programmes and initiatives which contribute to their overall wellbeing and by extension, their efficiency and effectiveness within the company

We’ll describe each of these startups in detail, providing insight into their industry, operations, founders and unique value propositions. They have been selected for their innovative approach and potential impact on workforce welfare, and we provide a link to their website for those who want to learn more.


Fiit is a fitness platform that provides on-demand classes, group workouts, and training plans with the aim to help people improve their performance. Founded by Daniel Shellard, Ian McCaig, and Sammi Adhami, Fiit is playing a significant role in the Employee Benefits, Fitness and Mobile Apps industry.


SteadyPay is an income smoothing app that’s suitable for the modern economy. The startup provides an innovative solution to help employees manage their income more effectively. This startup was founded by John Downie, Oleg Mukanov and Oleg Mukhanov and is making considerable contributions in the Fintech industry.

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Apperia is a unique fintech platform that provides a unified solution in delivering Workplace Financial Wellbeing. The innovative platform is the brainchild of Alex Romocea and Ioannis Vasilakos. Apperia is proving itself to be a driving force in the Banking sector and Employee Benefits sphere.


Fitlink is a workplace wellness solution that incentivises and rewards staff for getting active and healthy. Founded by Paul Gosnell, Fitlink is a major player in the Employee Benefits, Fitness, and SaaS industry.

National Education Union

The National Education Union specialises in representation, campaigning, and guidance in the Education industry. By focusing on creating ideal working conditions for educators, this union is steering the Education and Employee Benefits space.


Tuki enables you to share your team with your trusted community. Jordan Kupersmith, Jorge Martins, and Udai Dhamija are leading this startup in the Hospitality and Human Resources industry.


Peppy is a leading digital platform that assists employers to provide their employees with expert support for healthcare areas. Founded by Evan Harris, Max Landry, and Mridula Pore, Peppy is making great strides in the healthcare and wellness sector.


Pirkx provides a package of benefits and savings for gig economy and small business workers. This startup was founded by Craig Caveney, Daniel Shakhani, and Stella Smith and is gaining traction in the wellness and employee benefits industry page.

Upgrade Pack

Upgrade Pack provides a ticket to better hotel rooms and airplane seats. This innovative loyalty programme is the creation of founders Craig Unsworth and Urchana Moudgil and is making a significant impact in the Travel and Employee Benefits industry.

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THRIVE Learning

THRIVE Learning offers skills development facilitation and professional training & coaching services. Founded by Mark Ward, THRIVE Learning is a key player in the education and training industry.


ShareFinance is a dynamic Fintech company seed by founders Dominic Cura and Wouter Wytenburg. The company aims to positively impact the Financial Services and Fintech sector.


Levitate offers mindfulness and breathwork services, intended to help individuals and organisations thrive in a chaotic world. Created by founder Ryan Nell, it is making an impact in the wellness, fitness, and employee benefits sectors.


ZENITHR provides employee engagement, feedback, happiness, and analysis services. The HR intelligence solution firm aims to make a significant impact in the human resources and software industries.

The Pay Index

The Pay Index is a captivating online source for senior executive compensation comparisons. Founded by James Rust, it is proving to be a contender in human resources and market research industries.


My2be creator of an online mentoring SaaS platform approaching career planning, founded by Adam Mitcheson and Damien Shiells, this company is ensuring technological advancements in IT, professional networking, and employee benefits sectors.

These startups are making a considerable impact in their respective industries. Swing by their websites to learn more about their activities and the benefits they offer to companies and employees.

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