Is Micro-Payment the Solution to Sustainable Video Streaming Market Growth?

1 min read

As the video streaming market continues to experience unprecedented growth, finding a sustainable revenue model has been a challenge for many companies. One such solution being explored is micro-payment. Is this model the key to a sustainable video streaming market growth? One UK-based startup, paus, seems to believe so.

Based in London, paus is a video sharing platform specialising in connecting creators to their audiences, and allowing them to earn revenue through micro-payments. In a sector expected to grow at 55% globally (CAGR), paus has drawn attention for its innovative approach.

Key Takeaways:

  • Micro-payments could provide a sustainable solution for video streaming market growth.
  • UK-based startup, paus, offers a platform where creators earn through micro-payments from their audiences.
  • The founder of paus, Rishi Kapoor, has industry experience with entertainment giants such as Universal Studios, Warner Bros and Sony.

What sets paus apart is its direct approach to monetisation. Instead of relying on subscriptions or ad revenue, paus employs a micro-payment system which allows viewers to directly support creators via small payment transactions. This not only ensures a revenue stream for the creators but also a closer connection with their audience.

The brain behind paus, Rishi Kapoor, has had sizeable industry experience with Universal Studios, Warner Bros and Sony Pictures. Noticing a gap in the market for independent films, Kapoor launched paus to provide a solution to the financial pressures faced by independent filmmakers due to the broken economics of traditional streaming models.

The future of paus looks bright as it works to harness the potential of the rapidly growing video streaming market. Kapoor’s expertise in the industry combined with the innovative micro-payment business model holds the potential to create a sustainable future for niche content in the sector.

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However, as with any startup, the road won’t be without challenges. The micro-payment model is still relatively new, and as such, its widespread acceptance among users remains to be seen. Staying ahead of consumer behaviour and expectations will be key to the success of paus. For more information on paus, visit their website, or check them out on Twitter, Facebook, and LinkedIn.


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