Startup Showcase: Best In Bag is Revolutionizing Healthy Eating

1 min read

As consumers become more health-conscious, access to easy-to-understand nutritional information has become vital. Enter Best In Bag, a mobile app that rates and ranks the nutritional information of all your favourite products. This startup showcase will delve deeper into what Best In Bag is all about, how it works, and the impact it’s making in the health industry.

The Idea Behind Best In Bag

Best In Bag was founded with a simple and relatable story. Co-founders Tom and Morgan had an encounter in a supermarket where they both found it challenging to choose healthier products within their categories. They then realized that there was a problem with access to reliable and suitable nutritional information, which led to the birth of Best In Bag. Their objective was to create a platform that would provide individuals with ranked nutritional information and recommend healthier and more suitable alternatives.

How Best In Bag Works

Best In Bag’s proprietary algorithm assigns numeric ranks to products and recipes based on the user’s gender, diet, medical conditions, and lifestyle preferences. This personalized approach ensures that users receive advice that caters to their specific nutritional needs.

After scanning a product’s barcode, Best In Bag assigns a numeric rank to the entity, calculated against the user’s recommended daily intake values level. This rank is then used to recommend suitable alternatives to the product where applicable. The app also provides users with insight into the nutritional content of popular recipes, as well as meal recommendations.

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Insight Reporting for SMEs

In addition to the app, Best In Bag offers a product called Insight Reporting, which provides FMCG SMEs with a complete competitive breakdown of their market segment. This feature helps companies understand how their products compare to others in their industry, which can help identify opportunities and under-served market segments to pursue.

Impact on the Health Industry

Best In Bag is disrupting the health industry by making nutritional information easy to access and understand. The app is user-friendly, and the personalized approach ensures that individuals can make informed decisions about what they consume. Additionally, the Insight Reporting feature helps FMCG companies stay ahead of the competition and potentially pivot towards healthier alternatives that cater to the growing health-conscious population.

Final Thoughts

Best In Bag is championing healthy eating by providing individuals with access to reliable and personalized nutritional information. The app has a simple and user-friendly interface, making it easy for anyone to use. The Insight Reporting feature is an added bonus that makes Best In Bag an all-in-one solution for individuals and businesses alike. Best of all, it’s a startup that is focused on making a genuine impact on society.





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