Startup Showcase: Cash Kicks – Supporting and Rewarding Our Nation’s Heroes

2 mins read

As the UK slowly emerges from lockdown, it is heartening to see so many companies stepping up to support those who have helped us through the pandemic. And at the forefront of this wave of altruism is Cash Kicks, a new startup dedicated to supporting and rewarding our nation’s heroes, their organisations, and charities.

Who are Cash Kicks?

Based in Manchester, Cash Kicks is a unique affiliate marketplace that aims to give something back to our nation’s heroes. Whether you are a member of the health service, education, forces, police, fire and rescue services, or a related charity, Cash Kicks is here to support you and your work.

At the heart of the Cash Kicks ethos is a commitment to providing a free service to members, helping them to save money with great deals and discounts from hundreds of big-name brands. But it’s the company’s “cash kick” approach that really sets them apart.

How does it work?

Put simply, every time a Cash Kicks member makes a purchase through their site, the company receives a commission from the brand involved. But rather than keeping this commission for themselves, Cash Kicks donates a proportion of it to the member’s chosen charity or good cause. This provides a completely new funding stream for the organisations and charities involved, and helps to make a tangible difference to the lives of those they support.

Why is Cash Kicks important?

In a world where frontline services are often under-resourced and overworked, the support that Cash Kicks provides can make a real difference. By helping members to save money, they are freeing up resources that can be put to better use elsewhere. And by donating a share of their commission to good causes, they are providing much-needed support to providers of essential services who are often overlooked by other funding streams.

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But perhaps most importantly, Cash Kicks is helping to raise awareness of the vital work that our nation’s heroes and their related charities do every day. By providing a platform for these organisations to showcase their work, and by giving people a way to make a tangible difference through their purchases, Cash Kicks is helping to build a stronger, more supportive society for everyone.


In these challenging times, it is heartening to see companies like Cash Kicks stepping up to support those who have given so much to our country. By providing a free service to members, helping to save them money, and donating a share of their commission to good causes, Cash Kicks is helping to make a real difference to the lives of frontline service providers and their related charities.

And with a growing list of big-name brands signed up to their affiliate network, it’s clear that the concept behind Cash Kicks is one that resonates with consumers as well as with service providers. So if you want to do your bit to support our nation’s heroes, why not check out their website and see how you can get involved?


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UKT News is a media platform owned by Unstructured Media, providing the latest news and insights on UK technology and startup scenes. The website offers readers with daily updates on the latest industry developments, as well as featuring exciting startups and advertising opportunities.

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