Startup Showcase: Clariti AI – Revolutionizing Retail Banking with SaaS-Powered Pricing Optimization

2 mins read

As the retail banking industry continues to grow, creating personalized banking solutions that cater to the specific needs of different customers has become an enormous challenge. And one significant aspect of providing these customized banking solutions is getting pricing optimization right. This is where Clariti AI comes in. In this Startup Showcase, we take a closer look at how Clariti AI is revolutionizing retail banking through its powerful pricing software.

About Clariti AI

With headquarters in London, Clariti AI is a software as a service (SaaS) provider that specializes in pricing optimization software for retail banking. The company helps retail banks improve their savings and mortgage margins by accurately predicting customer behavior to develop optimized pricing.

Clariti AI is a trailblazer in the pricing optimization industry in the United Kingdom. By leveraging machine learning algorithms and predictive analytics, Clariti AI’s solution identifies how customers respond to different prices, thus allowing retail banks to avoid the traditional cookie-cutter approach to pricing.

How Clariti AI Works

Clariti AI’s pricing optimization solution covers three key steps: understanding today, predicting the future, and making pricing decisions that hit your goals. Here’s how each of these steps works:

Understanding Today

The first step to optimizing pricing is to understand the present. Clariti AI provides a web-based platform that automatically alerts you to significant changes in customer behavior, while allowing you to visualize your data the way you want. This helps retail banks make data-backed decisions to adjust products and pricing.

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Predicting the Future

Predicting customer behavior in response to different pricing levels remains one of the biggest challenges for retail banks. With Clariti AI’s advanced predictive analytics using machine learning algorithms, retail banks can identify the best pricing levels that will help them achieve their goals, whether they want to drive volume, widen margins, or strike a balance between the two.

Making Pricing Decisions

Finally, Clariti AI provides comprehensive pricing recommendations to help retail banks make informed decisions on pricing levels. Using this data, retail banks can set prices that hit their growth goals while staying within their risk tolerances.

What Makes Clariti AI Stand Out?

The competitive edge that Clariti AI has over its rivals in the pricing optimization industry stems from its intelligent algorithmic pricing engine. This engine is the brain behind the company’s exceptional predictive analytics and machine learning capabilities, allowing Clariti AI to provide highly accurate pricing predictions that help retail banks avoid negative impacts on their bottom line.

Apart from its powerful software solution, Clariti AI’s ability to seamlessly integrate data from various retail bank sources is another standout feature that sets it apart from other pricing optimization companies in the industry.


With its advanced pricing optimization software, Clariti AI is transforming the retail banking industry by enabling banks to optimize their pricing strategies and improve their savings and mortgage margins. Companies in other industries can learn from Clariti AI’s innovative approach to pricing optimization and the value of leveraging data-driven insights in decision-making processes.

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