Startup Showcase: Crushed Protein Industries – Bringing Edible Insects to the Masses

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If you’re a fitness enthusiast looking for the next big thing in nutrition, or simply someone who’s interested in trying new and innovative food products, we’ve got a startup showcase that you don’t want to miss out on. Crushed Protein Industries is a young Birmingham-based company on a mission to make edible insects a staple in the everyday diet of people around the world. Starting with protein shakes, they’re making it easier and more enjoyable than ever to incorporate crickets into our meals, snacks, and drinks.

A Sustainable, Nutritious, and Delicious Choice

As the world’s population continues to grow and resources become scarcer, we’re facing some serious challenges in the food industry. One of the most pressing issues is the unsustainable production of meat and dairy products, which are putting a strain on the environment, animal welfare, and human health. That’s where edible insects come in. Not only are they a highly sustainable and efficient source of protein, but they’re also packed with other essential nutrients like iron, calcium, and omega-3 fatty acids. And contrary to what you might expect, they can taste really good. With their NO WHEY! protein shakes, Crushed Protein is proving that insect-based foods can be both healthy and delicious.

Harnessing the Power of Cricket Farming

The idea of eating insects might seem unappetizing or even repulsive to some people, but the reality is that they’re a widespread and culturally significant food source in many parts of the world. In fact, over 2 billion people regularly consume insects as part of their diet, and the global edible insect market is projected to reach $1.2 billion by 2023. Crushed Protein is taking advantage of this trend by using cricket powder as the main ingredient in their protein shakes. The crickets are farmed in a controlled environment, fed on organic ingredients, and harvested at the perfect time to ensure the best quality and taste. By promoting cricket farming as a viable and profitable alternative to traditional livestock agriculture, Crushed Protein is contributing to a more sustainable and resilient food system.

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A Startup with a Vision and a Heart

Crushed Protein Industries was founded in 2020 by two young entrepreneurs, Bex Hanson and Sophie Gibbon, who share a passion for health, sustainability, and social responsibility. Their vision is to create a company that not only provides delicious and nutritious food products, but also makes a positive impact on the planet and its inhabitants. In addition to promoting insect-based foods, Crushed Protein is committed to using eco-friendly packaging, supporting local suppliers, and donating a portion of their profits to charitable causes. They’re also actively involved in raising awareness about the benefits of insect protein and engaging with their customers through social media and events. As a startup showcase, Crushed Protein Industries embodies the spirit of creativity, innovation, and purpose that defines the UK’s startup scene.


Crushed Protein Industries is a startup that’s worth keeping an eye on in the coming years. With their unique product, sustainable business model, and social mission, they’re poised to disrupt the protein industry and change the way we think about food. Whether you’re a cricket lover or a skeptic, we encourage you to try their NO WHEY! protein shakes and join the edible insect revolution. Visit their website and social media pages to learn more and get involved.


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