Startup Showcase: Humanery – Building a Global Destination for Men’s Grooming and Self-care Brands

1 min read

The world of grooming and self-care has long been a woman’s domain, but times are changing, and more men are understanding the importance of looking after themselves. Humanery, a London-based startup, has made it their mission to provide a one-stop-shop for men’s grooming, beauty, and self-care needs. In this startup showcase, we take a closer look at how Humanery is shaking up the men’s grooming market.

Building a Modern and Inclusive Destination

At Humanery, inclusivity and accessibility are at the core of their values. Co-founder, Prateek Goyal, realised the lack of a truly inclusive e-commerce grooming marketplace that offered high-quality men’s self-care products. With the help of Rakan Alqahtani, who had experience in digital marketing, web development and data analysis, they launched Humanery.

From beard oils to skincare products, and grooming tools, Humanery’s online marketplace offers a carefully curated selection of products from around the world. Their brand partners include independent and acclaimed global brands like Brickell Men’s Products, Huxley and Dr. Jart+. Customers can expect top-notch customer service and fundamental self-care education when shopping from Humanery.

Empowering Men in their Self-care Routines

One of the key things that set Humanery apart from other grooming marketplaces is their commitment to educating men on the importance of self-care. Through their blog and social media channels, they promote the benefits of taking care of oneself and regularly share tips, trends and facts that encourage men to engage in their own personal care.

Humanery’s platform also offers a unique feature, a Personal Care Assistant (PCA), which helps customers find the right product for their specific self-care needs. Customers can take a short quiz, answer a few questions about their concerns, and receive personalised recommendations from Humanery’s team.

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Driving the Self-care Revolution in Men

Humanery is leading the charge in the male self-care revolution by providing a destination that offers high-quality grooming products, online education, and personalised recommendations. Their inclusive approach to grooming and self-care is refreshing and inspiring as they challenge the traditional masculine norms that often lead to stigma and negative attitudes towards self-care.

As they continue to build their brand and expand their reach, they are set to inspire more men to take care of themselves, feel confident in their skin, and ultimately, look and feel their best with Humanery.


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