As women approach menopause, they face several physical and emotional changes that require proper nutrition and care. MPowder is a London-based startup that addresses this gap by offering vegan protein powders formulated to support women’s hormonal health during menopause. In this startup showcase, we explore how MPowder is empowering women through menopause with its innovative nutritional powders.
MPowder is an e-commerce brand that produces nutritional powders made from plant-based proteins to support women’s health during menopause. The brand was founded in 2019 by Henrietta Norton, a registered nutritional therapist and the co-founder of Wild Nutrition. After experiencing the challenges of menopause herself, Norton set out to create a range of products to support women through this life stage.
MPowder’s Approach to Women’s Health and Hormones
MPowder’s nutritional powders are designed to support women’s hormonal balance and provide essential nutrients for overall wellbeing. The powder formulas are made from all-natural and plant-based ingredients, including pea protein, shatavari, maca, and adaptogenic herbs. MPowder’s powders are available in three stages of menopause: peri-menopause, menopause, and post-menopause.
Peri-Boost: MPowder’s Flagship Product
Peri-Boost is MPowder’s flagship product, designed for women in the peri-menopause stage. This powder is formulated to support women’s hormonal balance during the early stages of menopause, reducing symptoms like hot flashes, mood swings, and sleep disturbances. Peri-Boost contains a blend of plant-based proteins, adaptogens, and vitamins, such as vitamin D, magnesium, and folate.
MPowder’s Innovative Customer Community: ‘The Powder Room’
MPowder has an active customer community called ‘The Powder Room,’ consisting of women who trial product recipes and provide feedback on their lifestyle programs. Members of this community, called ‘Makers,’ receive exclusive insights and tools, such as recipes and personalized health plans, to support their hormonal health during menopause.
MPowder’s Future Plans: Expanding Product Range and Reach
MPowder is committed to creating innovative and effective nutritional products for women during menopause. In the coming year, the company plans to launch two additional powders for women in the menopause and post-menopause stages. Additionally, MPowder is expanding its reach by partnering with leading online beauty retailer, Cult Beauty, to increase its customer base and brand awareness.
Conclusion
MPowder stands out as a unique and innovative startup that addresses the challenges faced by women during menopause. With its range of vegan protein powders and active community of customers, the brand provides women with the resources and support they need to navigate this important life stage. As the brand expands its product range and reach, it is set to become a leading force in women’s health and wellness.
Website: https://mpowder.store/
Twitter: https://twitter.com/mpowderstore
Facebook: https://www.facebook.com/mpowderstore
LinkedIn: https://www.linkedin.com/company/mpowder
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