Startup Showcase: Netacea – A Smarter Approach to Bot Management

Protecting Websites, Mobile Apps, and APIs from Automated Threats with Intent Analytics Powered by Machine Learning.

1 min read

Netacea is a Manchester-based startup that offers a sophisticated approach to bot management using Intent Analytics powered by machine learning. The technology quickly and accurately distinguishes bots from humans, providing actionable intelligence and real-time threat protection for websites, mobile apps, and APIs.

What is Intent Analytics?

Netacea’s approach to bot management involves using Intent Analytics, a machine learning technique that makes it possible to differentiate between bots and humans based on their browsing behavior. Intent Analytics takes into account various factors, such as mouse movements, keystrokes, and browser settings, to determine whether a user is genuine or not.

Intent Analytics is much more accurate and effective than traditional methods of bot detection, which often rely on IP addresses or user agents that can be easily spoofed. By using machine learning to analyze large amounts of data, Netacea is able to detect and block bots in real-time, while minimizing false positives and ensuring that genuine users are not unfairly blocked.

How does Netacea work?

Netacea offers a comprehensive bot management solution that includes the following features:

  • Real-time analytics: Netacea monitors web traffic in real-time, providing a detailed view of bot activity and genuine user behavior. The analytics dashboard includes data-rich visualizations that make it easy to identify patterns and anomalies.
  • Automated threat response: Netacea can automatically block, redirect, or challenge bots in real-time, depending on the level of threat. The response can be customized based on the specific needs of the customer.
  • Data enrichment: Netacea enriches traffic data with additional context, such as geographic location and device type, to provide a more detailed view of user behavior.
  • Threat intelligence: Netacea maintains a constantly updated database of known bot signatures and behaviors, allowing the system to quickly identify new threats and respond accordingly.
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Why is bot management important?

Automated threats such as credential stuffing and account takeover can have a significant impact on businesses, including loss of revenue, damaged reputation, and legal liability. According to a recent report by Imperva, bots account for 24.1% of all website traffic, and the percentage is expected to rise in the coming years.

By using a sophisticated bot management solution like Netacea, businesses can protect themselves from these threats and ensure that their websites, mobile apps, and APIs are running smoothly and securely. Netacea’s approach offers incredible speed, accuracy, and transparency, making it a valuable tool for businesses of all sizes.


Netacea is a startup that is changing the game in the world of bot management. By using Intent Analytics powered by machine learning, Netacea is able to quickly and accurately distinguish bots from humans, protecting websites, mobile apps, and APIs from automated threats. The company’s innovative solution offers incredible speed, accuracy, and transparency, providing actionable intelligence and real-time threat protection for businesses of all sizes.





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