Startup Showcase: Wealthman – Transforming the Future of Wealth Management

1 min read

Are you interested in a disruptive web-based marketplace that connects investors with robo- or human advisers? Then you’ll want to learn more about Wealthman, a UK-based fintech company tackling the customer acquisition market volume in the wealth management industry. Wealthman is currently seeking an equity stake acquisition on its Pre-Seed round, so let’s take a closer look at this exciting investment opportunity.

Market Opportunity

According to research, the customer acquisition market volume in the wealth management industry is expected to reach $12.8 billion in 2018 and $19.4 billion in 2019. The cost of robo-advisor customer acquisition, also known as CAC, is in the range of $600 to $1000 in the US, and $400 in the UK. Wealthman’s model of customer acquisition is designed to reduce CAC by 70% or more by changing the strategy from advertising and branding to SEO and branding marketplace.

Company Solution

Wealthman aims to acquire investors at a reduced cost through SEO promotion, smart targeting, and repeated engagement in a web-based marketplace of wealth management services. The company’s solution is designed to connect small and mid-sized robo-advisors and wealth managers serving English-speaking mass-affluent customers.

Business Model

Wealthman’s distribution channel is designed for robo-advisors and wealth managers, with the goal of acquiring customers at a reduced cost and reselling them through the marketplace at a fixed price or a constant payment of 20% of wealth manager’s revenue annually.

Sales Strategy

Wealthman’s go-to-market strategy includes a quiet period in the third quarter of 2018, with an introduction of $10,000 promotion budget for the first 30 human and digital advisors by direct offering or tightly targeted online promotion. The first sales will begin in the fourth quarter of 2018, with a focus on investors attraction via CPA, SEO traffic, email marketing, and targeted Ad campaigns. By 2Q 2019, Wealthman will expand its focus to branding, SEO, and marketplace gamification to reduce cost of traffic and grow repeat sales.

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While Wealthman’s potential competitors may include AMX and Phitoken, their solutions are not currently ready for production. Wealthman’s current competitors are traditional Big Data targeting services.


Wealthman’s sales targets for 2019 are $1.1 million, for 2020 are $7 million, and for 2021 are $24 million. The key assumption is that robo-advisor penetration will grow by 0.37% in 2019, 0.47% in 2020, and 0.5% in 2021.

Investment Opportunity

Wealthman is offering an equity injection of $200,000 for a 10% participation rate in the expected company valuation of $10 million at 2019. The shareholders are seeking co-investors to participate in Pre-Seed funding of the marketing costs and software development.

Wealthman’s focus is on changing how the wealth management industry will operate in the future. Its innovative solution of reducing customer acquisition costs and increasing engagement through a web-based marketplace is set to transform the industry. With projections to achieve $24 million in sales by 2021, the opportunity for investors to realize significant capital growth is exciting.





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