Key Takeaways
- Videolity is a London-based startup helping businesses monetise their videos by turning them into one-click shoppable experiences.
- By making the process of online shopping more immediate and interactive, Videolity is revolutionising e-commerce and advertising.
- Videolity uses computer vision technology to auto-tag products in videos and measure actionable metrics.
- The future of e-commerce could involve a shift towards more immersive, interactive, and personalised shopping experiences provided by platforms like Videolity.
The digital marketplace is continuously evolving. E-commerce, in its most innovative form, is presented by Videolity, a startup based out of London, UK. Videolity, formerly known as SepetLive, is revolutionising the e-commerce industry by transforming video content into a robotic shopkeeper. Enabling a new layer of interactivity, it allows viewers to directly purchase products shown in any video content by simply clicking on them.
The concept is like a fusion of Netflix and e-commerce platforms, but with a mutual benefit for businesses and consumers. With this technology, businesses can monetise their videos by auto-tagging their content, making it one-click shoppable. Customers, on the other hand, have the convenience of seeing and buying products directly from the videos they watch, seamlessly integrating the shopping experience into their entertainment or content viewing activities.
What distinguishes Videolity from other e-commerce solutions is its fusion of AI and computer vision technologies applied to video content. This modern ‘touch and shop’ approach is designed to enhance customer’s engagement with the brand, providing an interactive experience that can accelerate the decision-making process for potential buyers. Videolity auto-tags the products in videos and measures actionable metrics, thus providing businesses with insightful analytics on customer behaviour and preferences.
Also significant is the natural product placement, which organically integrates products into video content without disrupting storytelling or viewer immersion. Videolity thereby bridges the gap between entertainment and e-commerce, creating a new channel for businesses to connect with their audiences while maintaining the entertainment value of their content.
The future of the retail industry may well be shaped by startups like Videolity, chosen to lead the new wave of e-commerce. As online video consumption continues to grow, the integration of shopping capabilities into this media form can only become more prevalent. Given the increasing desire for immediate and convenient shopping experiences, the approach Videolity takes can form a key part of next-generation retail engagement strategies.
Videolity represents a fusion of entertainment and e-commerce that offers an exciting new avenue for consumer interactions with brands. To learn more about Videolity and to get a glimpse into the future of e-commerce, visit their website at https://www.videolity.com/. Get in touch with the team on their social media channels: Twitter
and LinkedIn.
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