In an age where data has become one of the most valuable commodities, one startup is offering a unique solution to help consumers monetise their attention. Zedosh is a London-based startup that has developed the world’s first regulated Attention Exchange®. This innovative platform enables users to earn cash in return for their attention to advertising content.
Breaking Down Zedosh
Founded in 2019, Zedosh is a Financial Conduct Authority (FCA) regulated startup that aims to take on the data economy. The company provides a platform where consumers can monetise their data and attention while at the same time protecting their privacy. Zedosh operates as an Attention Exchange®, which is a platform that serves as a bridge between audiences and advertisers.
How Does It Work?
With the users’ consent, Zedosh analyses their transaction data to understand their interests and buying patterns. This information is then used to match them with relevant advertisers. Zedosh uses cookieless and tracking pixel free technology to track advertising delivery and measure advertising effectiveness. The platform can validate the user’s attention by tracking conversions through banking transactions, both online and offline. This means that advertisers can hold the attention of validated UK consumers, allowing them to sell on message and purpose.
The Benefits of Zedosh
- For Consumers: Zedosh provides a way for consumers to earn money by sharing their data and attention while maintaining their privacy. Rather than giving their data away for free, Zedosh users are rewarded for sharing it with advertisers. This enables them to earn extra cash on the side while enjoying a more personalised experience when it comes to advertising.
- For Advertisers: Zedosh offers a unique way for advertisers to engage with their audience. By having the undivided attention of validated consumers, they can communicate their message and purpose more effectively. This leads to better return on investment (ROI) with a more efficient use of advertising spend. Moreover, Zedosh’s platform benefits from increased legitimacy and trustworthiness due to its FCA regulatory status.
The Future of Zedosh
As the world increasingly relies on data and attention, Zedosh is well-positioned to be at the forefront of this growing industry. With its unique Attention Exchange® platform, it offers a valuable solution to both consumers and advertisers. The startup aims to expand to other countries in the near future, and introduce new features on its platform. Zedosh’s innovative approach to monetising data and attention is sure to attract investors and users alike.
Conclusion
Zedosh is a promising UK-based startup that is challenging the data economy through its Attention Exchange® platform. The company provides a way for consumers to earn money while sharing their data and attention, and advertisers to communicate their message and purpose more effectively. This startup has a lot of potential to thrive in the digital advertising industry while also giving users greater control over their privacy and data.
Website: http://www.zedosh.com
Twitter: https://twitter.com/zedoshhq
Facebook: https://www.facebook.com/zedoshhq
LinkedIn: https://www.linkedin.com/company/37539234/admin/
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