Is Digital Attribution the Future of Internet Commerce Marketing Strategy?

• Digital attribution is becoming critical in the ever-evolving world of internet commerce
• London-based startup Connected Path focuses on digital attribution, helping businesses understand and navigate the complex online world
• Co-founders Anthony Clements and Andy Barr are bringing a fresh perspective to digital marketing strategies

In today’s digital world, the Future of Internet Commerce lies in how effectively we can interpret the abundant data from online interactions. Adopting digital attribution as part of the marketing strategy is rapidly becoming a necessity more than an option. That’s where startups like Connected Path are showing their importance.

Connected Path, located in the heart of London, is a pioneer in the advertising, analytics and digital marketing industry. As a digital consultancy, their focus is on digital attribution. Their mission is to improve understanding of the interconnected online journey through precise measurement and analysis.

The key differential for Connected Path lies in their compelling philosophy. The Connected Path team believes that the Internet, being an integral part of our existence, shapes the world around us. They argue that measurement of human interactions on the Internet can significantly increase understanding and should inform every level of digital strategy. Consequently, they work to help those using the internet for commerce make sense of the complex and astonishingly intricate virtual world.

Another factor that sets Connected Path apart from other startups is the expertise and dedication of its co-founders, Anthony Clements and Andy Barr. Both are industry veterans with a strong track record and a shared vision. Their individual LinkedIn profiles can be accessed here and here.

Based on current trends and forecasts, it can be concluded that Connected Path, with its attention to digital attribution and a comprehensive understanding of the online journey, is on the right track. As more businesses realise the value of digital attribution, Connected Path is poised to substantially grow in the industry.

The future of internet commerce definitely lies in understanding consumer behaviour and decision-making paths. Firms like Connected Path not only illustrate the necessity of digital attribution but also optimise it for businesses. For further insights and inquiries, you can visit their website or connect with them on Twitter, Facebook, or LinkedIn.