Given the rise of digital shopping experiences, coupled with the increasing expectation for personalisation amongst consumers, the question begs to be asked: “Can AI Revolutionise Fashion Retail Through Hyper-Personalisation and Social Fit?” A London-based startup named “Vestico”, operating in the intersecting sectors of Artificial Intelligence, E-commerce, Fashion, Retail, and SaaS, seems to present an affirmative answer to the question.
Vestico is an innovative social fit and personalisation platform geared towards the fashion industry. Utilising a combination of user-generated content (UGC) and advanced Artificial Intelligence, Vestico aims to show shoppers how products will look on people who share similar features to them. Through such hyper-personalisation, Vestico seeks to not only enhance the shopping experience for consumers but also provide pivotal insights to retailers and decrease product return rates.
Key Takeaways:
- Vestico leverages AI and UGC to provide highly personalised shopping experiences.
- The startup seeks to reduce return rates by giving shoppers a realistic look at how products may fit them.
- Vestico’s data serves to inform the whole value chain from marketing to manufacturing.
Vestico’s unique value proposition lies in its emphasis on “social fit”. By gathering user-generated content, and combining it with AI-driven analysis, Vestico offers realistic visual representations of how a fashion item may fit a prospective customer. This also aids in alleviating some of the ambiguity and uncertainty surrounding online shopping, thereby aiming to boost purchase confidence and reduce return rates, a prevalent industry issue.
The startup also shines in providing crucial insights to retailers. Retailers not only benefit from happier, more satisfied customers who are less likely to return their purchases but also gain access to valuable data that can shape and influence everything from marketing strategies to production processes.
Looking ahead, Vestico is poised to play a significant role in the intersection of fashion and technology. By melding these two arenas, they’re not only giving consumers a more personalised shopping experience but also equipping retailers with the tools and insights needed to thrive in a rapidly-changing landscape. Hyper-personalisation is the future of e-commerce and businesses like Vestico are leading the charge.
With retail trends constantly changing and technology steadily advancing, only time will tell how the landscape will evolve. However, if startups like Vestico continue innovating and reshaping our notions of personalisation, the future of the industry will undoubtedly be exciting. For more information about Vestico and their revolutionary technology, visit their website, browse their LinkedIn page or follow their Twitter and Facebook accounts.
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