Can Fashion and Software Combine to Drive Carbon Neutral Event Productions?

1 min read

Key takeaways:

  • InFocus, a London-based startup, is revolutionising sustainability in the fashion industry with its innovative software.
  • The platform measures, reduces, and offsets carbon emissions for photo, film, events, and fashion shows.
  • InFocus is making a carbon-neutral fashion industry achievable by providing an easy-to-use tool that requires no prior carbon-knowledge and drives immediate change.
  • Founded by Emelie Gintzburger Åkerbrant, inFocus is positioning itself as a leader in sustainable event production.

As awareness of climate change grows, many industries are searching for ways to become more sustainable. Despite its glamorous facade, the fashion industry has a significant carbon footprint, and many are questioning how sustainable many of its practices are. In recent years, various sectors within the industry have worked to apply more sustainable practices from sourcing materials to waste-reduction. But what about event production? Can these efforts extend to the fashion facilitates, such as photo shoots, film and fashion show production? This is where London-based start-up inFocus steps in.

inFocus has developed a platform that measures, reduces, and offsets carbon emissions for photo, film, events, and fashion shows, making carbon neutral or even climate-positive productions possible. The company was founded by Emelie Gintzburger Åkerbrant, with a mission to transform the industry and build a more sustainable future for fashion.

What sets inFocus apart is its aim to make carbon neutrality achievable and straightforward. Its platform requires no prior carbon knowledge, making it accessible to a broad range of users. Additionally, inFocus is industry-specific, tailoring its services to the unique demands of the fashion industry and event productions. It provides a tool that is not just insightful but also actionable, empowering users to make instant, meaningful changes.

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The platform is not just about measuring carbon emissions but also about helping users reduce and offset these emissions. As the fashion industry is one of the most significant contributors to global CO2 emissions, having a tool that can facilitate immediate action is both revolutionary and essential.

With the increasing emphasis on corporate social responsibility and a global shift towards more sustainable practices, startups like inFocus are paving the way for significant change. They demonstrate that innovative approaches can offer practical solutions to complex problems. The future of inFocus looks promising, with the potential to lead the transition towards carbon-neutral event productions in the fashion industry and beyond.

InFocus is due to play a significant role in shaping the future of sustainable event production. For those interested in supporting or learning more about this innovative startup, visit their website at, or connect with them on Facebook and Linkedin.

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