Can Fintech Revolutionise B2B Financial Services for Competitive Advantage?

1 min read

Key Takeaways

  • Element Ventures is a London-based Fintech fund that invests in B2B verticals
  • Founded by Michael McFadgen in 2019, the fund is targeting a deep understanding of the problems in financial markets
  • Financial services and venture firms invest alongside Element Ventures
  • Their focus is on developing technology which delivers competitive advantages in B2B verticals

Interestingly, many pundits believe the most profound impacts of Fintech will be witnessed in the B2B sector. Companies like Element Ventures not only agree with this prediction, but also proactively strive to catalyze this revolution. Focusing heavily on the Fintech sector, Element Ventures specialises in backing companies that leverage technology to attain a competitive edge in B2B verticals.

Founded in 2019 by Michael McFadgen in London, England, Element Ventures teams up with financial services and venture firms to invest in companies that deeply understand the issues within financial markets. Through their targeted investments, they aim to influence significant changes in working practices in finance.

Unlike many venture capitals, Element Ventures does not solely aim for financial returns. They mainly invest in companies that are on a mission to solve the salient problems facing the financial service industry. This unique approach differentiates them from most other venture capitals that target FinTech startups. Emphasising on technology that fosters sustainable working practices in financial markets, Element Ventures is helping to reshape how things work within the industry.

Their B2B specific focus further sets them apart. While many startups are working to leverage technology to transform consumer finance, Element Ventures is pioneering the drive towards reshaping and improving B2B financial services. By channeling their resources and expertise towards this niche, they situate themselves at the forefront of innovations in this space.

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The strong connections that Element Ventures maintains with other financial services and venture firms will undoubtedly serve them well in the future. As traditional financial institutions continue to seek collaborations with FinTech startups to stay competitive, Element Ventures is strategically positioned to plug the gap. Indeed, the company’s unique combination of financial understanding, technological expertise, and a defined focus promises an exciting future.

AHence, Element Ventures stands on the brink of not just riding but steering the wave of this FinTech revolution. Much more than just a venture capital firm, they are revolutionaries themselves. Stay tuned to their socials at Twitter, LinkedIn for more. Also visit the Element Ventures website to stay updated on the B2B financial services revolution.


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