Can Innovative Plant-Based Alternatives Revolutionise the UK’s Food and Beverage Industry?

1 min read

Key Takeaways:

  • THIS is revolutionising the UK’s Food and Beverage industry with their innovative plant-based meat alternatives
  • The company differentiates itself by replicating not just the taste, but the texture and experience of meat
  • Its products are fortified with essentials namely vitamin B12 and iron
  • Co-founded by Andy Shovel and Pete Sharman, THIS is based in London, England.

Revolutionising the Food and Beverage industry, particularly driven by sustainability and health considerations, is an endeavour that has seen various innovative approaches worldwide. Among these innovative ventures is a London-based startup called THIS. Set to redefine the way we perceive plant-based products, THIS opens a new window for meat lovers by providing a wide array of alternative meat products that assures the satisfaction of the meat craving while protecting animal welfare.

Founded by Andy Shovel and Pete Sharman, THIS’ products are not just vegan, but intricately designed to offer a real feel of having meat-based food items. Adding to this, the plant-based ingredients of their offerings are fortified with vitamin B12 and iron to provide essential nutrients typically associated with meat products. Thus, THIS is not only innovating but also smoothly bridging the transition for meat lovers into the realm of plant-based alternatives.

What differentiates THIS from other plant-based food product brands is the level of perfection they achieve in mimicking the quality and taste of real meat. The concept is innovative and unique to THIS, attracting not just vegans but meat lovers who are conscious about the impact of their food choices on the environment and their health. THIS is focused on creating an authentic meat experience through their plant-based products that can satisfy consumers’ craving for meat without comprising their desire to reduce meat consumption.

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The future of THIS looks very promising as more and more consumers are seeking sustainable and healthy alternatives to meat products. Makers Andy Shovel and Pete Sharman’s devotion to replicating the taste, texture and overall experience of eating meat in their plant-based offerings has the potential to revolutionize the meat alternatives industry. Their vision aligns well with global efforts to decrease reliance on animal-based products for human consumption. In an era where a substantial portion of the population is battling lifestyle diseases, the introduction of healthier, but equally tasty alternatives, couldn’t be timelier.

As a pioneer in this industry, THIS holds a promising potential to revolutionize the UK’s food and beverage industry by carving out a meat-less future. To learn more about THIS, visit their website at, or find them on social media platforms: Facebook at and Linkedin at There’s no better time than now to explore and embrace the beauty of plant-based alternatives.

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