Can Personalised Pet Care Subscriptions Revolutionise the Veterinary Industry?

1 min read

Key Takeaways:

  • Thu UK-based startup Itch uses data to create personalised pet care subscription packs.
  • Founded in July 2019, Itch aims to revolutionise the pet care industry by making preventive flea care quick, cost-effective, and convenient for pet owners.
  • The company’s future plans include continued development of personalised pet care solutions, a move that might also transform the veterinary industry.

The burgeoning startup industry in London presents immense potential for innovation, particularly in sectors where tradition dictates the norm. One such sector is pet care, which is expected to be revolutionised by personalised subscription services. Enter Itch, a startup innovatively utilising data to provide personalised pet care subscription packs, allowing pets to live happier, healthier lives.

Itch was founded in July 2019 by Charlotte Harper, James Cox, and Jonny Gould, in response to an increasing consumer demand for better-personalised pet care. Located in the heart of London, England, the pet-centric startup collaborates with veterinary experts to provide a monthly flea subscription service, making infestation prevention and treatment much quicker, cheaper, and more convenient.

What sets Itch apart is their innovative approach to pet care. By leveraging data, they can create robust, personalised subscription packs tailored to the specific needs of each pet, blurring the lines between pet care and tech. Pet owners no longer have to worry about getting over the counter treatments for fleas; with Itch’s regular, convenient, and effective treatments, pet care has never been so simple.

Moreover, their collaboration with veteran veterinary experts ensures the offered solutions are of the highest quality, marking them as a formidable player in the pet care industry. The focus on personalised pet care taps into an area often overlooked, providing pet owners with a comprehensive, hassle-free solution for flea prevention and treatment.

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As the pet care industry continues to evolve, Itch is standing at the forefront of this change, pioneering convivence and personalisation. With a target of revolutionising not just pet care but the veterinary industry as a whole, the future for this startup looks promising. As more pet owners turn to personalised services, the impact and success of Itch should continue to grow.

In conclusion, it’s worth watching the journey of this London-based startup. With a focus on personalisation and a dedication to high-quality, convenient pet care, Itch is poised to make significant inroads in the pet care and veterinary industries. To learn more about Itch, check out their website and follow them on Twitter, Facebook and Linkedin.


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