Can UK’s Innovative Augmented Reality Tech Revolutionise Digital Media Engagement?

1 min read

Key Takeaways

  • Happaning is a revolutionary augmented reality technology startup based in London.
  • Its multi-Vantage Video (ViiVid®) technology enhances media engagement by allowing viewers to relive experiences like they’re there.
  • The future of digital storytelling and media consumption will significantly change with augmented reality technologies.

Can the UK’s innovative technology startups revolutionize digital media engagement? This is exactly what London-based startup, Happaning, is doing. Using augmented reality (AR), the company seeks to transform how we create, share, and consume media experiences. Launched by Andrew Eniwumide, this groundbreaking venture creates a new dimension in digital storytelling.

Video is a compelling aspect of digital media consumption. In a world where fast-paced, short-form video content is the norm, Happaning has taken the next step. With its proprietary multi-Vantage Video (ViiVid®) technology, Happaning is changing media engagement’s face. Users can navigate between vantage points in real time or retrospectively, creating an immersive, almost physical sense of media engagement. It’s time travel in the digital media world.

Happaning’s ability to utilize AR’s true potential sets it apart from other startups. The company harnesses AR’s immersive qualities to produce engaging and innovative content that transports users into different perspectives. By using video instead of static photos, Happaning can provide more detailed, realistic, and engaging experiences. Their unique approach to AR video synchronization allows users to relive experiences as if they were there, adding an unprecedented level of engagement.

Moreover, the fact that Happaning has managed to incorporate video into their AR experiences shows the venture’s innovative trend. Where others have tried and failed, Happaning succeeds and creates immersive stories with their ViiVid® technology. With this innovation, Happaning is at the forefront of the next significant revolution in media engagement.

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Looking towards the future, AR technologies like Happaning’s will undoubtedly transform digital media consumption. With the progression of this technology, we can expect to see experiences becoming increasingly realistic. As users demand more immersive and engaging content, the role of augmented reality in the industry will only grow. This sets a promising and exciting foreground for startups like Happaning and the future of AR in the digital world.

Happaning has set a solid foundation, and its continued innovation in the augmented reality, digital media, and information technology industry places it as an exciting startup to watch. With its innovative approach to AR, Happaning is not just adding to the genre; they’re rewriting the script. Find out more about Happaning via their website. Connect with them on their social media networks Twitter, Facebook, and Linkedin for their latest updates.


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