Is Augmented Reality Revolutionising Online Retail Shopping Experiences in the UK?

1 min read

Key Takeaways:

  • Percept Imagery is revolutionising online retail shopping experiences by blending online and real worlds
  • The startup has developed a unique augmented reality platform, Sprie®
  • Sprie allows shoppers to try products in the real world before buying them
  • The AR solution can easily integrate into eCommerce websites or social pages, requiring no app download

In the retail sector, one startup is standing out in its approach to revolutionizing online retail shopping experiences, particularly in the UK market. Meet Percept Imagery, a Brighton-based startup that excels in 3D Technology, Augmented Reality, eCommerce and Retail Technology. Percept Imagery is aiming at enabling personalised shopping experiences that effectively blend the online and real worlds.

The proactive team at Percept Imagery is facilitating such experiences through an innovative augmented reality platform called Sprie® that allows shoppers to try products in the real world before buying them online. This means that with Sprie®, you can virtually hold a product, examine it in fine detail, and assess whether it fits your wants and needs before making an online purchase.

What sets Percept Imagery apart from other startups in the same industry, is its remarkable approach to simplify the use of Augmented Reality (AR) in eCommerce. The AR solution developed by the startup easily integrates into eCommerce websites or social pages making AR much more accessible to retailers and shoppers. This function removes the need for an app download, overcoming the hurdle of app fatigue and boosting the ease of use for customers.

Moreover, Percept Imagery founders, Akshay Saswade and Rohan Satpute, showing their vision via this startup, are effectively removing the often steep learning curve that comes with adopting new technologies in retail. In simpler terms, Percept Imagery is significantly smoothing the transition into technological advancements for the retail sector.

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The vision of Percept Imagery is indicative of the future direction of the retail sector, with an increasing focus on creating more immersive and personalised shopping experiences. Additionally, as technological advancements continue to shape consumer behaviours and preferences, the role of augmented reality in retail cannot be ignored.

While Sprie® is already making great strides in revolutionising the e-commerce sectors, the possibilities for what Percept Imagery can achieve in the future seem limitless. For more information on Percept Imagery and their work, you can visit their website at or follow them on their social media, Twitter, LinkedIn.

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