Is Augmented Reality the Future of Fashion Industry Sizing Solutions?

1 min read

Key Takeaways:

  • Vyking is a London-based startup utilising AI and augmented reality for ‘on-foot’ fashion product visualisation.
  • The Vyking SDK is cross-platform and available for Web, iOS, Android and WeChat.
  • Notable integrations include major clients such as adidas, Crocs, Journeys, and Timberland.
  • A combination of tech trends suggests a future for fashion industry that relies heavily on AI and AR.

Founded by Matthew Klimpke, Stephan Klimpke, and Thibault Marion de Procé, Vyking is a London based company specialising in AI and augmented-reality technologies for the fashion industry. The startup is infusing the fashion industry with its proprietary AR technology, employing complex algorithms to track human feet, both with and without shoes, for ‘on-foot’ product visualisation. This effectively allows users to virtually ‘try on’ footwear from major brands, bringing a novel, more personalised and immersive approach to online shopping.

Operating in the intersecting fields of Artificial Intelligence, Augmented Reality, Computer Vision, Fashion, Machine Learning, and Software, Vyking is developing technology at the cutting-edge of fashion industry’s eCommerce potential. The leap is significant because it addresses one of the biggest challenges of online shopping – sizing. Vyking’s solutions enable consumers to gauge the look, fit, and feel of products in a convenient and intuitive format.

Vyking’s differential lies in its successful blend of artificial intelligence with AR technology to drive highly accurate and natural-looking product visualisation. Its unique integration capability has attracted an impressive roster, with their technology currently being used by renowned brands including adidas, Crocs, Journeys, and Timberland. Importantly, Vyking is not just a niche product for one platform but is universal with its software development kit (SDK) that extends across multiple platforms including web interfaces, iOS, Android and WeChat.

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The industry recognition and integration into major brands is a testament to the startup’s ingenuity and effective solution. Aesthetically and functionally, Vyking’s technology is preparing the fashion industry for a more customised and immersive shopping experience. This level of personalisation not only enhances the retail experience, but its convenient nature is likely to drive up online purchase rates, thereby boosting eCommerce sales for fashion retailers.

As for the future of online retail and the fashion industry, the success of Vyking’s technology illustrates the significant role of AI and AR applications. It also helps solve critical eCommerce concerns about product sizing and fit, crucial factors for purchasing decisions especially in the fashion industry. With growing consumer approval and increased focus on personalisation, augmented reality is poised to become a mainstay of the retail landscape.

For a closer look at how Vyking is changing the world of retail, you can follow them on their various social media platforms: Twitter, LinkedIn.

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