Is Plant-Based Food Revolutionizing the UK’s Food and Beverage Industry?

1 min read

Key Takeaways:

  • OGGS (Alternative Foods) is a UK-based startup that offers plant-based alternatives to everyday foods, contributing to the ongoing revolutionizing of the UK’s food and beverage industry.
  • Measuring success not only in financial terms, but in socially responsible metrics such as the number of chickens saved, homeless meals given, and jobs created.
  • Aiming to change the future of the planet, animals and people, one bite at a time.

Could plant-based foods revolutionize the UK’s food and beverage industry? It’s a question worth asking as a growing number of startups, driven by the desire to create something sustainable and kind to the planet, are looking to shake up this market. Among them is London-based Alternative Foods, better known as OGGS.

The brainchild of Hannah Carter, OGGS began with a simple dream: to eat delicious cake without cruelty. From this modest ambition, a much more comprehensive vision evolved. A vision that seeks to offer plant-based alternatives to everyday foods that taste as good, if not better than their animal-based counterparts. More than that, it aims to create a positive change for the future of the planet, animals, and people.

What sets OGGS apart from other startups in the food and beverage industry, even in the plant-based subsector, is their commitment to social impact. They measure the success of their business not just in terms of profit and growth, but in the bigger picture impacts realized. On their list of defining metrics are factors such as the number of chickens saved, the number of homeless meals provided, and jobs created. It’s a bold and unique scorecard that captures the essence of their ethos: “For change, that’s worth cracking on with.”

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Their products give consumers a delightful experience, while ensuring the choice they made is additive to their values rather than their wallets. In a marketplace where consumers are increasingly mindful of their purchases’ impact on the world, this positions OGGS strongly.

As OGGS continues to evolve and grow, the future looks promising for this innovative startup. In an industry increasingly responsive to consumer demands for sustainability and ethical transparency, their mission aligns perfectly. Their commitment to providing delicious plant-based alternatives, coupled with their unique approach to business success measurement, leaves them well positioned to drive change in this sector.

Stay in touch with OGGS journey by following them on their Twitter page, Facebook, and their Linkedin account. To discover their range of products visit their official website here.


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