Revolutionising Hospitality: How is CRM Catalysing Leisure and Entertainment Operations?

1 min read

Key Takeaways

  • BookNow Software revamps hospitality operations by integrating a suite of essential functions onto Salesforce’s CRM platform.
  • The startup differentiates through its end-to-end solutions for ticketing, POS, stock management, self-service kiosks, automated marketing, and extensive report generation.
  • The company has the potential to transform the leisure and entertainment industry by streamlining operations, improving customer experience, and enabling data-driven decision making.

Founded in 2018 by Adam Goodenough and Bradley Maguire and headquartered in Basingstoke, Hampshire, UK, BookNow Software has been revolutionising the hospitality industry. The company provides an end-to-end software solution for leisure and entertainment businesses leveraging’s robust CRM capabilities. As the industry grappled with the impacts of COVID-19, BookNow Software has emerged as a catalyst supporting operational management and commercial transactions like never before.

With its innovative approach, the startup is making a significant contribution to streamlining business functions – from ticketing software to automated marketing, point of sale (POS), stock management, and even, operative aspects like RFID tagging and self-service kiosks. The versatility of BookNow Software in managing different areas of business operations under one umbrella illustrates the transformative power of integrating CRM into the hospitality and leisure operations.

What sets BookNow Software apart is its ability to capitalise on the world’s leading CRM – Salesforce. By building its platform on Salesforce, the startup serves as an all-in-one solution, liberating businesses from the challenge of handling multiple applications. The reliability and scalability of Salesforce add to the robustness of BookNow’s delivery. Furthermore, the service extends to cover gift card solution and automated marketing, creating a holistic environment for businesses.

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Perhaps the most crucial aspect of the startup’s offering is its comprehensive reporting tool. Providing reports on almost every operational aspect, BookNow Software enables data-driven decision making, which is increasingly important in today’s competitive landscape. This extensive insight into business performance differentiates BookNow as a leading-edge solution in the industry.

As leisure and entertainment operations evolve, the role of CRM becomes increasingly pivotal in providing seamless customer service, operational efficiency, and strategic insights. Set against this backdrop, BookNow Software embodies the future of the industry. Their innovative approach to combining various functions on a CRM platform has the potential to redefine standard operations.

Their vision appears to centre around a versatile, integrated, and intuitive operational management solution, hints at an exciting future – not just for the startup but for the leisure and entertainment industry too. To follow BookNow Software’s journey and stay updated with their latest evolvements, visit their website at, connect with them on LinkedIn.

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