Revolutionising Storytelling: Who Leads VR & TV Productions in UK Media Industry?

1 min read

Key Takeaways:

  • Parable Works is a leading startup in the UK that is transforming narrative in the realm of Virtual Reality (VR) and Television Production.
  • Parable Works combines top-quality Television entertainment with groundbreaking formats, advanced immersive technology, and top UK brand communicators.
  • Storytelling in Parable Works does not favor flash-over-substance approach but puts story at the forefront of every project, using technology as a tool to enhance the story.
  • This startup’s innovative approach signifies a promising future for the digital media industry, encouraging other companies to redefine how they present their content.

The media, as we’re all aware, is evolving at a phenomenal rate – and virtual reality (VR) is becoming an increasingly significant element of that evolution. UK startup Parable Works, is a prime mover in the VR and TV production industry. Located in the heart of London, this innovative touchstone is weaving together 20 years of exceptional Television Entertainment with some of the UK’s most groundbreaking formats, leading brand communicators, and an expertise in immersive tech.

Artful storytelling is at the heart of Parable Works. The company offers a fresh take on content creation, eschewing traditional VR thrill-rides in favor of defining how stories can be shared in immersive environments. Whether it’s producing purely 2D content and VR narratives for brands and broadcasters, or blending both 2D and VR, Parable Works puts story first and then decides the most suitable technology to deliver it.

What sets Parable Works apart from its competitors is their holistic approach to content production. The startup is uninterested in the flash of VR thrill rides; instead, it focuses on how narratives can be best shared within immersive environments. Every project, whether 2D content creation or a VR storytelling experience for brands and broadcasters, starts with the narrative. The narrative is the heart of their operation and technology simply serves as a tool to amplify and enhance the narrative, changing the game in advertising, marketing, and other media-related industries.

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Parable Works’ storytelling-centric approach is not just innovative; it’s highly successful too. Its superb blending of top UK brand communicators, including the creator of Red Bull Stratos, and its expertise in the use of immersive tech, is creating a stir in the industry. This unique fusion of elements makes the company’s projects distinct and memorable, differentiating it from its competitors.

Looking to the future, Parable Works is on track to revolutionize the UK media industry. Its emphasis on narrative-rich content and appropriate technology use provides a fresh perspective in the realm of VR and TV production. The Parable Works approach indicates a promising future for media production, as it prompts other companies to rethink their content delivery tactics.

Don’t miss out on the exciting developments at Parable Works. Follow them on Twitter, Facebook, or LinkedIn. To learn more about this trailblazing company and explore their immersive stories, visit their website at

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