Startup Showcase: Augnet – Revolutionising the SMS and Messaging Space

Bringing SMS into this Century with Innovative Technology.

1 min read

As the world moves towards more advanced forms of communication, SMS messaging remains a vital tool for businesses and individuals alike. However, the industry has largely remained stagnant and outdated, with concerns around governability and traceability continuing to plague the SMS space. That is where Augnet comes in, a London-based technology start-up that is set to revolutionise the way we use SMS messaging.

Founded in April 2018, Augnet is the brainchild of CEO and ex-Skype/Microsoft Senior Manager Daniel Gill, who recognised the need for a disruptive technology to address the global problem of lack of governability and traceability in SMS messaging. With the help of experienced COO Jekaterina Orlova and CTO Andy Steward, Augnet has developed a transformative solution that offers SMS suppliers a strong alternative to the current outdated market provision.

Disrupting the SMS Industry with Unique Technology

Augnet’s breakthrough technology offers several benefits to SMS suppliers, including improved governability and traceability, as well as a cost-effective, scalable solution for managing and delivering SMS messages. The company’s unique approach has gained the attention of industry heavyweights and investors, positioning Augnet as a leading force in the SMS and messaging space.

Innovative Features of Augnet’s SMS Solutions

Augnet’s solutions have been designed with several key features, including:

  • Dynamic Routing: Augnet’s dynamic routing feature ensures that SMS messages are delivered more efficiently, reducing lag and ensuring faster delivery times.
  • SMS Tracking: Through Augnet’s platform, businesses can gain valuable insights into message delivery times and other metrics, making it easier to track the success of SMS campaigns.
  • Cost-effective Solution: Augnet’s platform offers a cost-effective alternative to traditional SMS messaging, with flexible pricing models that can be tailored to the needs of individual businesses.
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Mentoring Other Start-ups and Gaining Industry Recognition

Since its inception, Augnet has been making waves in the start-up community. The company has acquired 16 industry expert investors for its initial seed round, including lead investor Triple Point, and has been selected for European Innovation Council funding, positioning Augnet as one of the most promising start-ups in the UK.

Alongside its efforts to disrupt the SMS and messaging space, Augnet is also giving back to the start-up community by mentoring other start-ups. The company is run out of Cass Launch Lab, where it tops the chart of start-ups for funding, and is a shining example of tech entrepreneurship in the UK.


Augnet is a prime example of UK tech start-up innovation at its best, with its unique approach to SMS messaging set to transform the industry. Led by a team of industry experts, the company’s innovative solutions offer the perfect mix of functionality and cost-effectiveness, making it an attractive option for businesses of all sizes. As SMS and messaging continue to be essential tools for businesses and individuals, Augnet is poised to become one of the leading players in this space.


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