Startup Showcase: LIV Golf – Supercharging Professional Golf on a Global Scale

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For years, the game of professional golf has been governed by conservative and traditional standards, which have contributed to limiting the game’s growth and appeal. That’s where LIV Golf comes in. The company is here to supercharge the game, bring much-needed innovation, and attract a new generation of players and fans. LIV Golf does this by introducing a unique playing season, fresh tournament formats, and unique team-based competitions that make the game of golf more exciting and engaging.

Unlocking Golf’s Untapped Potential

Apart from creating a fresh perspective on golf, LIV Golf is unlocking the game’s untapped potential for both players and fans. The company’s innovative approach draws in a wider audience and stimulates interest in countries where golf is still new to many. LIV Golf’s global reach is evident in the various cities where the events are held, making the sport accessible to fans worldwide. Players, on the other hand, get a chance to showcase their skills in different countries and compete for the largest prize purses in history.

A New Style for Centuries-Old Sport

As earlier mentioned, LIV Golf has reinvigorated the sport with a new style, unlike anything fans have seen before. The tournaments feature 12 teams of four players each, with unique logos, colors and names. Players compete in seven regular seasons, followed by a Team Championship tournament. This format offers players the opportunity to showcase their skills, representing a team and a community. LIV Golf’s emphasis on representing a team rather than playing as individuals brings a new level of excitement to the game.


LIV Golf has managed to do the unimaginable – modernize the traditional game of golf and make it appealing to a new generation. The company’s innovative approach has drawn interest from many, including world-class professionals like Phil Mickelson, Henrik Stenson and Dustin Johnson. Fans can now watch all LIV Golf events live on YouTube, Facebook, and LIV Golf’s vision to unlock the sport’s untapped potential is finally here, and we can’t wait to see what more they have in store.

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