Dating can be challenging at any age, but for singles over 50, it can be especially difficult. Senior dating websites are geared towards a particular age group, and they often use outdated marketing tactics that do not reflect the values and interests of modern over 50s. But Lumen, a London-based dating app, is changing the game with its innovative approach to online dating. In this Startup Showcase, we explore Lumen’s mission, features and what sets it apart from other dating apps.
The Mission of Lumen
Lumen was founded in 2018 by Charly Lester, a dating industry expert who saw the need for a dating app that catered specifically to the over 50s demographic. The app’s mission is to empower over 50s to connect with like-minded individuals through a fun, safe and easy-to-use platform. Lumen’s tagline is “50 is just the start,” and this philosophy is reflected in its inclusive design and features.
Features of Lumen
- Age verification: Lumen has strict age verification measures in place to prevent children and young adults from signing up. This ensures that all members are over 50 years old and creates a more secure environment.
- Profile creation: Members can create a comprehensive profile with pictures, interests and personal preferences. The app encourages users to be honest and open in their profiles, which helps to facilitate genuine connections.
- Icebreakers: Lumen offers icebreaking conversation starters to initiate conversations between members. These include prompts such as “Tell me about your favourite hobby” or “What’s your ideal weekend like?”. This feature helps to break the ice and facilitates interactions between members who may be feeling shy or hesitant.
- Active moderation: Lumen has a team of moderators who are available 24/7 to ensure that the app is safe and enjoyable for all members. The moderators review all profiles and messages to ensure that they meet the app’s guidelines and policies.
What Sets Lumen Apart
Lumen’s approach to dating is unique in several ways. Firstly, it recognises that the over 50s demographic is diverse and vibrant, and that this group has unique needs and interests. The app caters to these needs by offering a user-friendly interface, age-appropriate design and relevant features. Secondly, Lumen places a strong emphasis on safety and security, which is crucial for any dating app. Thirdly, Lumen aims to break down stereotypes and preconceptions about over 50s dating, by creating a fun and dynamic environment for its members.
Lumen is an exciting addition to the dating app landscape, and it has already attracted a large and dedicated user base. Its innovative approach to over 50s dating is changing the way we think about dating and ageing. By catering specifically to this demographic, Lumen is empowering over 50s to connect with each other and engage in meaningful relationships. If you’re an over 50s single looking for companionship, we encourage you to check out Lumen and see how it can help you find your perfect match.
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