Startup Showcase: NFTrace – Connecting Brands with Gen-Z through Innovative Tech

1 min read

As the world becomes increasingly digital, the way we interact with businesses and brands has also shifted. Gen-Z, the age group born between 1997-2012, have grown up in a world where technology is integrated into every aspect of their lives, and traditional advertising methods such as TV commercials and print ads no longer hold the same level of influence. This is where NFTrace comes in, a London-based startup that is bridging the gap between businesses and Gen Z through its innovative social platform.

What is NFTrace?

NFTrace is a premier location-based social platform that offers innovative technology and gamified experiences to its users. The mobile app provides a wide range of utility NFTs, including event tickets, digital art, subscriptions, coupons, POAs, and loyalty rewards. The platform aims to connect brands with Gen Z while building a vibrant community of NFT enthusiasts.

Gamified experiences and real-world value

NFTrace’s social platform offers users a fun and engaging way to collect and interact with NFTs. The app’s gamified experiences include scavenger hunts, AR activations, and exclusive drops, making the collection of NFTs a more exciting experience. These experiences also offer real-world value, as users can use their NFTs to purchase goods and services from businesses that partner with NFTrace.

Connecting brands with Gen Z

As Gen Z becomes an increasingly important demographic for businesses to target, NFTrace offers a way for brands to connect with this age group in an authentic and meaningful way. Through its platform, brands can reach an engaged audience of NFT enthusiasts who are looking for innovative and exciting ways to interact with businesses. NFTrace offers brands the opportunity to integrate their products or services into the app’s gamified experiences, making their brand a part of the NFTrace community.

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Join the NFTrace movement

As NFTrace continues to grow, the startup is looking to build a vibrant community of NFT enthusiasts who share a passion for innovative technology and exciting experiences. If you’re interested in joining the movement, shoot an email to [email protected] to learn more.


NFTrace offers a unique and exciting way for businesses to connect with Gen-Z, and for NFT enthusiasts to build meaningful connections with each other. As the world becomes increasingly digital, NFTrace is leading the way in creating a new, innovative approach to social networking that offers both fun and real-world value.




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