Who Are London’s Top Influential Wholesale Startups Transforming the Industry?

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The thriving startup scene in London continues to grow, with a number of new ventures making a mark in the wholesale industry. What’s particularly interesting is the diversity of these startups – they aren’t concentrated in one specific area of wholesale, but rather they represent a wide array of sectors, including fashion, technology, sustainable products, and more. In this article, let’s take a look at 15 of these innovative wholesale startups, all based in London.

Each of these companies is unique and has its own story to tell. Some of them have been founded by seasoned entrepreneurs, while others are the first ventures of ambitious new businesspeople. But regardless of their backgrounds, these startups all have one thing in common: they’re filling gaps in the market and changing the face of wholesale in their respective industries.

Without further ado, here are the 15 startups you should keep your eyes on.


Known for its stylish and timeless designs, Self-Portrait is making its mark in the women’s fashion industry. This innovative brand is a wholesale startup that has already won over a dedicated base of faithful customers.


Exporium is a B2B online platform built to connect food producers and buyers, taking the hassle out of procurement and streamlining the whole process.


A one-stop-shop for all things related to electric scooters, Scootera supplies parts, offers repair and maintenance services, and even sells the scooters themselves.

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Designed to connect small producers and British market buyers, Prowexx is an intuitive digital marketplace. Founded by Rached Khanfir, this startup is breaking down barriers and introducing new products to the market.


This international B2B and B2C marketplace platform, GOOD DEAL GROUP, is founded by Lorenzo De Donato. The company’s mission is to connect businesses on a global scale.


Bestfish.ro offers a wide variety of fishing items, serving as a hub for outdoors enthusiasts.

UniPharma Group

A leader in the pharmaceutical industry, the UniPharma Group specializes in the wholesale and distribution of medical products.


Tooth.Eco is an e-commerce startup founded by Joshua Oates and Kiana Guyon. This store specialises in toothbrushes, with a focus on sustainability.


Founded by Phil Kemish, reboxed is a recommerce platform that offers e-commerce, SaaS and on-demand buyback services for consumer electronics.

Wonder Industries

Wonder Industries, a B2B online fashion factory, is making waves in the industry, providing services that make fashion manufacturing faster, cheaper and more transparent. This startup was founded by Oleksandr Natalenko and Vlady Vyshnevetskiy.


ApiDrop, a platform for professional dropshipping founded by Paolo Morello, is changing the game for many online retailers.

Elili Solar

Founded by Patrick Mwangilwa, Elili Solar, is a store that sells an array of solar products, including panels and off-grid solar system kits.

Digital Helper

Digital Helper is a platform that simplifies digital transformation for small to medium-sized businesses, founded by Lee Barnard. It works across the retail software and wholesale industries.


Qogita is a B2B platform aiming to increase market efficiency and supply chain margins. It was founded by Danny and Yaniv Toledano.

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Virgin Media O2

Finally, we have Virgin Media O2, an investor firm that provides 2G, 3G, 4G and 5G mobile services.

In conclusion, London’s wholesale industry is thriving thanks to the ingenuity and ambition of its entrepreneurs. Whether they are creating sustainable toothbrushes or streamlining the fashion industry, these startups are pushing the boundaries and changing the game. We can’t wait to see where they go next.

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