Who are the Dominating Wellness Startups Revolutionising UK’s Health Landscape?

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Wellness startups are leading the way in providing innovative solutions and services to help improve people’s physical and emotional well-being. They provide a range of services from technology platforms that offer mental health support and fitness classes, to personalised diet plans and employee wellness programs. The UK especially has been a hotbed of wellness startup activity. Here, we take a look at 15 UK-based wellness startups that are creating waves within this fast-expanding sector.

The wellness industry is becoming a major player in the UK’s economic growth, offering both consumers and businesses novel solutions for healthier living and working. The following startups are breaking boundaries in the UK wellness landscape, focusing on mental health support, physical fitness, healthy eating and lifestyle choices, to overall personal wellness. Their innovative solutions aim to improve the quality of life and create a healthier, happier society.

Each of these start-ups is unique in its approach to wellness. Some focus on using technology to make high-quality fitness classes accessible to all, whilst others pioneer AI technology to provide professional mental health support. What they all have in common, however, is their objective: to promote wellness and ensure it’s available to everyone. Now let’s take a closer look at each of them:

Smart Flora

Founded by Shannon Doyle, Smart Flora provides daily personalised diet and supplement recommendations that work with your gut. The startup operates within the biotechnology and healthcare industry, focusing on wellness and healthy living.

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Super League Triathlon

Super League Triathlon is a sports company founded by Chris McCormack, Leonid Boguslavsky, and Michael Dhulst. They highlight sports and wellness, offering a new and exciting triathlon league.

Get Groomed

Get Groomed is a tech/beauty company specialised in male grooming and male beauty treatments. It’s a wellness platform dedicated to promoting self-care among men.


Fiit is a fitness platform that offers on-demand classes, group workouts, and training plans to help people improve their performance. It was founded by Daniel Shellard, Ian McCaig, and Sammi Adhami.

Go Jauntly

Creating healthier communities, Go Jauntly was co-founded by Allan Weir, Hana Sutch, and Steve Johnson. The company helps increase walking, mobility and outdoor adventures.

Vitrue Health

Vitrue Health uses computer vision technology to assess and treat musculoskeletal issues like back pain. Founded by Alex Haslehurst and Shane Lowe, it is improving accessibility to critical health care.

Nell Health

Founded by Laura Moore, Nell Health creates healthier, more productive workforces with its pioneering platform. It has a wide range of applications within the agriculture, fitness, health care, and wellness industries.


VYBE is centred around a simple mission: making people happier. While their website remains under-wraps, its focus is on messaging and wellness, providing a much-needed positive space in the digital world.


Bounce is a positive psychology chatbot for employee mental wellbeing, fusing technology with mental health support in a seamless and accessible way.


Founded by Ashwin Sunassee, Wellfinity is a full-service business improvement agency with a corporate wellness focus. This organisation points towards the fusion of business and wellness strategies.

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Crescendo Massager

Soumyadip Rakshit launched Crescendo Massager, promoting wellness through relaxation. Described as the world’s most innovative smart massager, this startup operates within the personal health and wellness industry.

Discover Film

Discover Film is a technology platform that combines short form video with mental health, wellbeing, and entertainment content. Founded by Sarah Jane Thomson and Steve Harmston, it offers a well-rounded approach to mental and emotional wellbeing.


Founded by Asim Amin, Plumm offers 1:1 online therapy sessions and courses with certified and experienced mental health therapists globally, making mental health care accessible to all.


PrimeCarers, led by James Bowdler, is a care platform designed to help people in need of care find their own carers, focusing on personal health, wellness and medical services.

My Online Therapy

Founded by Dr. Elena Touroni, Dr. Tom Pennybacker, and Elettra Bianchi Dennerlein, MyOnlineTherapy is a mobile mental health company. It is the first of its kind virtual psychology clinic, paving the way in online therapeutic services.

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