Is London’s Sustainable Motorsports Disrupting Traditional Racing Industries?

1 min read

Key Takeaways

  • Veloce Racing is a London-based sports organization offering a sustainable approach to motorsports.
  • The team, lead by influential figures like Adrian Newey and Jean-Éric Vergne, aims to promote gender equality and sustainability.
  • Through Extreme E, Veloce Racing is set to shake up the traditional racing industry with electric SUVs in areas impacted by climate change.
  • With a strong leadership team and a revolutionary approach, Veloce Racing is a future-forward enterprise worth watching.

Veloce Racing, a unique start-up in the world of sports, brings a fresh and sustainable perspective to traditional racing industries. Based in London, Veloce Racing specializes in gaming and racing and notably, is driven by a strong commitment to sustainability and gender equality. This vision is at the core of the inceptive Extreme E sports category, which Veloce Racing ardently supports. Spearheading Veloce Racing’s innovative approach are Adrian Newey, legendary Formula 1 designer and Formula E Champion and ex-Formula 1 driver, Jean-Éric Vergne. Backed by a cohort of keen entrepreneurs and industry innovators, the company eagerly anticipates the official launch of the inaugural 2021 season.

Aligning with Extreme E’s groundbreaking vision, Veloce Racing is set to participate in several head-to-head motorsport championships featuring electric SUVs. These championships would take place in world regions that have been severely affected by climate change or environmental problems, further underscoring the disruptive impact of this new racing format.

Veloce Racing significantly differentiates from traditional players in the racing industry, primarily through its commitment to sustainability and gender equality. The company is not just about racing; it aims to raise awareness about the climate crisis and encourage the use of electric vehicles for a more sustainable future. Veloce’s edge isn’t confined to sustainability alone. Tapping into the rising sector of eSports, it synergistically integrates gaming and racing, making motorsports more engaging and accessible to broader demographics.

Read more from UKT News:  Manchester's Rising Stars: 15 Viral Recruiting Startups to Watch Out For!

Instrumental to Veloce Racing’s operations is the leadership of revered figures like Adrian Newey and Jean-Éric Vergne. Their combined expertise in sports and automotive engineering sets a solid foundation for Veloce Racing’s future endeavors, including participating in Extreme E’s inaugural season. This dynamic blend of leadership and innovation sets the company apart from its contenders.

As we look to the future, there’s no doubt that Veloce Racing stands poised to redefine motorsport. Its visionary approach aligns with global initiatives aimed at promoting sustainability and gender equality. Veloce Racing is a compelling example of how startups are driving radical change in their respective industries.

Furthermore, the team’s eagerness to participate in the Extreme E series sends a strong message about the exciting potential of sustainable motorsports. For more information, visit the Veloce Racing website, or follow them on their social media platforms: Twitter, Facebook, and LinkedIn.


Want to supercharge your brand’s visibility within the UK tech industry? Reach startup founders, investors, and C-level executives with sponsored articles on UKT.news. Connect with us and discover how our advertising solutions can propel your brand to new heights. Explore our Sponsored Articles & Partnerships Program here.

Read more from UKT News:  Startup Showcase: ServBetter - The Service Marketplace of the Future

UKT News

UKT.news is a media platform owned by Unstructured Media, providing the latest news and insights on UK technology and startup scenes. The website offers readers with daily updates on the latest industry developments, as well as featuring exciting startups and advertising opportunities.

Leave a Reply

Your email address will not be published.