Is Retail Tech Disrupting E-Commerce with In-store SaaS Solutions?

1 min read

As the retail industry continues to navigate the intersection of online and offline spaces, Cloudshelf is emerging as a disruptor. Harnessing the power of software-as-a-service (SaaS) for in-store use, the London-based start-up is offering a unique retail tech solution designed to bridge the gap between brick-and-mortar stores and e-commerce.

By transforming the in-store experience via visually optimised e-commerce displays, Cloudshelf allows for retailers to cater to a dynamic audience seeking enhanced retail experiences. But what does this mean for the future of e-commerce and traditional retail? Those questions we will aim to answer in this article.

  • Cloudshelf provides a unique in-store eCommerce SaaS platform, creating a link between online and offline retail experiences.
  • This disruption has the potential to redefine the customer experience and encourage a resurgence in footfall for brick-and-mortar retailers.
  • The platform initially works with Shopify, with plans to extend compatibility to Salesforce, Woo, Wix and Magento.
  • Cloudshelf’s unique selling point lies in its focus on independent and scale-up retailers – a niche, but substantial market segment.

By defining itself as an enabler of in-store eCommerce, Cloudshelf differentiates itself from other SaaS solution providers. Its focus is on helping independent and scale-up retailers capitalise on their previous online site investments to maximise in-store sales. Instead of competing with e-commerce, Cloudshelf recognises the potential for both avenues to coexist, offering a highly relevant solution in today’s omnichannel landscape.

Cloudshelf aims to enhance the traditional shopping experience. By integrating the online store into physical retail spaces, it promises to make the best out of both worlds. Moreover, its initial compatibility with Shopify suggests potential for expansion, as it plans to include other popular eCommerce platforms like Salesforce, WooCommerce, Wix, and Magento.

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Looking ahead, the journey for Cloudshelf is full of promise. Retail as an industry is undergoing rapid transformation and retailers are increasingly seeking to establish a seamless physical and digital experience. It’s here that Cloudshelf can play a significant role, using its tech-based innovation to enhance customer experience and provide a value proposition for established retail brands.

Riding this wave of e-commerce and retail technology disruption, Cloudshelf could be a game-changer. Leveraging the direction of retail, its unique understanding of the symbiosis between brick-and-mortar and e-commerce may well redefine the way we shop. Connect with them on Facebook, LinkedIn and don’t forget to check out their website here.

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