Startup Showcase: Tomorrow’s Journey – Revolutionizing Vehicle Access with Innovative Technology

Liberating Automotive Fleets with a Scalable and Highly Customizable Platform.

2 mins read

As the automotive industry undergoes a digital revolution, Tomorrow’s Journey is at the forefront of providing innovative solutions that enable businesses to leverage the power of technology to increase sales and improve operations. We take a closer look at how this startup is revolutionizing vehicle access with their cutting-edge platform.


Tomorrow’s Journey is a UK-based startup that provides a technology platform that enables automotive businesses to leverage digital solutions to scale their operations. Founded in 2018, the company’s mission is to liberate vehicle access from legacy systems by powering test drives, courtesy cars, rentals, subscriptions, and other business models. With a focus on automating and optimizing these services, Tomorrow’s Journey has seen rapid growth in the automotive industry, working with some of the world’s biggest automotive brands.


Tomorrow’s Journey’s platform is highly customizable, with features and functions that cater to the unique needs of automotive businesses. The technology is built with a modular approach, making it easy to integrate with existing systems and scale up as businesses grow. The platform’s core application programming interface (API) can be integrated into existing services, allowing for data exchange for booking, vehicle usage, and payments.

The platform’s features include contactless test drives, which enable customers to experience vehicles from the comfort of their own home; courtesy cars, which provide temporary transport for customers whose cars are being serviced or repaired; rentals, which allow customers to rent cars for short periods; and subscription services, which provide a flexible alternative to traditional ownership. These services are powered by Tomorrow’s Journey’s technology, which enables businesses to automate and optimize their operations.

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Tomorrow’s Journey’s platform has many benefits for businesses in the automotive industry. First, it enables businesses to increase sales and utilization by providing a seamless and frictionless experience for customers. The platform’s advanced features, such as contactless test drives, allow customers to experience vehicles without the need for physical interaction, making it easier for them to make a purchase decision.

Second, it reduces the operational load on businesses by automating and optimizing services. By using the platform’s features, businesses can reduce the time and resources needed to manage operations. Additionally, the platform’s data analytics features provide valuable insights into customer behavior and usage patterns, allowing businesses to make data-driven decisions.

Case Study

Tomorrow’s Journey has helped some of the world’s biggest automotive brands, such as Hyundai Motor Group, Leaseplan, Al-Futtaim, and Hertz, liberate their vehicles from legacy, paper-based systems and into tech-based solutions that scale. For example, Hyundai Motor Group used Tomorrow’s Journey’s technology to power its contactless test drives during the COVID-19 pandemic, allowing customers to experience the brand’s vehicles safely from home.


As the automotive industry continues to evolve, Tomorrow’s Journey’s technology is revolutionizing how businesses provide vehicle access to customers. With a highly scalable and customizable platform, businesses can easily integrate digital solutions into their operations, providing a seamless and frictionless experience for customers. By automating and optimizing operations, businesses can increase sales and utilization, reduce operational load, and make data-driven decisions. Tomorrow’s Journey is a startup to watch in the automotive industry.


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