Which Fitness Startups are Disrupting the London Health Scene Today?

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London continues to be a breeding ground for innovative startups, especially in the wellness and fitness sector. These companies are reshaping the way we approach health, helping us centralise our fitness info and gain access to workouts and guidance no matter where we are. From smart nutrition to virtual training programs, here’s a look at 15 exciting fitness startups that are disrupting the industry from the UK’s capital.

These startups are not only dramatically shifting how we attain our fitness goals but are also influencing industries such as AI, blockchain, healthcare, natural language processing and more. Let’s dive into the world of London’s thriving fitness startup ecosystem.

Whether you’re an aspiring entrepreneur, a fitness enthusiast, or both, these 15 London-based startups are definitely worth exploring. From genetically personalised nutrition shakes to tech-driven physical rehab solutions, let’s take a dive and find out what these innovative fitness startups have been up to.


SPRYT is a wellness and fitness service firm blazing the trail in sectors such as Artificial Intelligence, Blockchain, Fitness, Healthcare, and more. The startup provides cutting-edge solutions that merge technology with fitness and healthcare. As of now, the founder(s) remains undisclosed.


NGX tags itself as “The World’s First Genetically Personalised Nutrition Shake”. This one-of-a-kind startup blends Fitness, Genetics, Health Care and Nutrition technologies. The founders of NGX are Alex Blyth, Hugo Jones, and Jeremy Poland.

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Train Effective

Founded by Nick Humphries, Train Effective is a world-class sports academy that fits right into your pocket. Train Effective combines EdTech, Fitness, Soccer and Sports industries to bring the perfect solution for those looking to improve their sporting abilities on the go.


Fiit is a fitness platform that offers on-demand classes, group workouts and training plans. Founded by Daniel Shellard, Ian McCaig, and Sammi Adhami, Fiit aims to help people improve their performance in the Fitness, Mobile, Mobile Apps, and Wellness sectors.

Go Jauntly

Go Jauntly is a health and wellness company that works to increase walking, mobility and outdoor adventures. Founded by Allan Weir, Hana Sutch, and Steve Johnson, Go Jauntly taps into the Apps, Communities, Fitness, Software, and Wellness industries.

Fitu App

Fitu App offers group fitness classes from freelance trainers at affordable prices. At any desired time and location, users can access a variety of fitness classes. Fitu App was founded by Koen van den Heuvel and Rodrigo Contreras.

On The Mend

On The Mend is a mobile platform that helps people manage their physical rehab. Arash Aframian, Jonathan Blackburn, and Wesley Fogel founded On The Mend, blending the Fitness, Health Care, and Information Technology industries to deliver a valuable, tech-driven solution to physical rehab.

Hello Daisy

Hello Daisy is a youique startup that operates a private social media platform over the TV. Founded by David Mark, the startup combines features of Fitness, Health Care, Internet, Social Media, and Social Network.

Nell Health

Nell Health is a unified platform to create a healthier, more productive workforce. Founded by Laura Moore, Nell Health provides solutions for the Agriculture, Fitness, Health Care, and Wellness industries.

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Human Race

Human Race is a real-time platform enabling people from around the world to connect and move together. Founded by Alexey Syrkovskiy, and Daniel Bolt, the startup incorporates features from the Fitness, iOS, and Sports industries.


Hobus is a marketplace for people engaged in hobbies and activities to search and book classes, training sessions and courses online. The startup, founded by Oleksandr Ublinskykh, represents a blend of the E-Commerce, Education, Fitness, Internet, and Marketplace industries.


HelloSelf is a health and wellness platform that provides its users with digital access to therapists. Founded by Charles Wells, HelloSelf taps into the Fitness, Health Care, Personal Health, and Wellness industries.


Cannaray is a leading European cannabis company spanning both medical THC and CBD wellness brands. Cannaray was founded by Clive Sharpe, David Hogg, and Joshua Roberts and is shaking up the Fitness, Health Care, and Wellness industries.


Puresport is a medical cannabis and smart medicine business. Although the founder(s) are undisclosed, Puresport is making waves in the Consumer Goods, Fitness, Medical, Service Industry, and Wellness sectors.


AYBL offers women affordable, selfie-friendly activewear basics and launches fresh additions to its collections every season. AYBL was founded by Kristian Edgerton and Reiss Edgerton and is a key player in the E-Commerce, Fashion, Fitness, and Retail industries.

As technology continues to intertwine with personal health and wellness, these startups are some of the key players that are transforming the fitness industry in a fantastic way. With a focus on accessibility, hyper-personalisation and optimising performance, these London-based start-ups offer some exciting potential for fitness enthusiasts and entrepreneurs alike. It will be interesting to witness how these companies continue to shape the health and fitness sector and impact our lives, making fitness more accessible, customisable and engaging.

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