Which London Pet Startups are Shaping the UK’s Pet Industry?

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The United Kingdom, particularly London, has seen a significant upsurge in startups catering to the pet industry. From innovative pet food brands to platforms offering personalised subscriptions or veterinary level tech, the sector is a booming market. The dramatic increase of pet parents, whether is it a dog, cat, bird or reptile, has inherently increased the demand for pet amenities. Here is a unique list of London based pet startups that are making firms strides in the industry.


Established by Dan Baird and Sam Worthy, Tailwise aims to make the process of obtaining responsibly bred dogs easier. The brand sits at the intersection of pet industry and animal-feed, connecting potential pet-owners with trusted breeders.


Itch, is an innovative startup by Charlotte Harper, James Cox and Jonny Gould that uses data to personalize subscription packs. Their ultimate goal is to help pets lead a healthy life. They are making impressive strides in the pet & veterinary industry.


Working across a multitude of industries from E-commerce to retail, Paws is trying to bring change to the status quo of caring for pets. Founded by Neil Hutchinson, the startup aims to make pet care both accessible and affordable.


Aiming at providing daily nutritional and food products for pets, Scrumbles, founded by Aneisha Soobroyen and Jack Walker, provides a dedicated online store for pet-parents. It’s a much-needed service in the e-commerce & manufacturing industry.

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Delivering joy to your pet, Wufwuf offers a monthly subscription box for dogs. With founders Caner Bayraktar and Umut İlhan at the helm, they provide amusements for pets in the subscription service industry.


Launched by founders Kieran Beckles and Martin Caparrotta, helloBARK is a comprehensive online resource for all your pet-related queries. Offering tips, tricks and pet lifestyle content, it caters to the vast information service sector.


BarkyMate brings well-trusted, certified dog product, and service reviews for dog-lovers. Excelling in the pet and product design industry, it allows pet-parents to make informed decisions about their furry companions.

Aardvark Petcare

Selling nutritious foods and pet-accessories, Aardvark Petcare founded by Hugo Walters, is an independent shop that provides customizable solutions for pets. They are making significant wave in the retail and manufacturing sector.


Moggie, an initiative by founders Anton Skyba, Nataliya Stoyanovych and Vasantharaj Bharathi, is the first-ever chat communication and health device exclusively for cats. Rooting in the healthcare industry, Moggie aims at revolutionising pet-care.


Supplying high-quality cat food to your doorstep, Untamed is contributing positively to the pet and delivery industry, enhancing the ease of pet-care.


Connecting pet-parents with trusted, local dog-walkers, Pawsapp streamlines the search process for quality pet-care. The startup is making a mark in the pet industry.


Natusan is a unique startup that collects and composts cat litter and converts it into fertilizer. This is an inventive way to recycle waste and contribute positively to environmental sustainability.


Founded by Brett and Nikki O’Farrell, KatKin prides itself on its rigorous scientific approach to feline health. Offering innovative cat health and nutrition solutions, they are making their mark in the pet healthcare industry.

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Most Valuable Paws

Most Valuable Paws is an IT Platform provider. Co-founded by Katerina Ventouri and Michalis Vitalis, the startup combines SaaS, technology and veterinary knowledge. They’re a shining star in the GovTech, Information Technology and Veterinary sector.


Founded by Moustafa Mahmoud, Camlist simplifies the process of buying and selling everything pet-related. This pet industry app mirrors a marketplace for pet services and accessories, and serves as a convenient tool for all pet parents.

This pioneering collection showcases how technology and pet-care can come together to innovate and enhance the lives of pets and their human companions. It is exciting to see these startups pushing the boundaries in the pet industry.

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